QA& Business On Q1:What are some widespread business wrong-doings that can be easily
avoided? There are a few things that businesses tend to overlook and just do wrong. For example, very few businesses define their market properly. No matter how amazing, how appealing or how unique your product or service is, if you try to market and sell to the wrong people or a too broad market- you’ll go very quickly out of business.
I would also say that 99% of business people don’t know what it is that they do that is so unique and special for their clients. They also fail to understand what people are ‘buying’. People don’t buy a product or service, they buy what they perceive that product is going to do for them. They are going to buy the intangibles, the benefits. Very few businesses have taken the time to go through understanding what they are actually selling.
At the end of the day, you’ve got to understand who is the person you are selling to and what would stop them from buying your product. Sometimes it may take days, if not months before the benefits of your product or service is felt after the sale. This in itself places an enormous risk on the shoulders of would-be clients or customers. After all, they are the ones parting with their money. It is this risk that stops them from buying. If you take the ‘barriers’ away from the prospect and ensure their objections and worries are removed, you will make it easier for them to buy from you. This will help you differentiate yourself from your competitors and your clients will get re-assurance you are top-notch and above board.
You’ve got to get that right from the beginning and this is what NOVA will help you flush out. This is what is going to drive your business forward, it is going to be the engine behind the leads, the sales and a profitable business.
56
By Sylvie Danoy
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72