Innovate, Market, Protect
The Business: Coller IP The Heroes: Jackie Maguire, Jim Asher and Their Team The Alchemist: Stephen Huggett, Oxfordshire Made In: United Kingdom
Five years ago, Jackie Maguire and Jim Asher started Coller IP, a firm specialising in Intellectual Property. IP then, was not a hot business item. But, they had unknowingly tapped into a growing market- even fuelled by the recession. “Our business is all about innovation, and protecting it,” says Jackie, “and nothing brings out innovation more than tough times.”
“We deal with all the intangible assets of a business, see where the value is and explain it to businesses. So, (we look at) people based assets, intellectual property, also wider intellectual capital such as branding, positioning, reputation, and more- all of which are necessary and important to businesses. Our view is that for a sustainable business, there is a need to have an element of each of these 3 in place: intellectual assets, intellectual property and intellectual capital.”
“We help our clients learn to deal with all the intangible asset issues that will arise over the life of their business. We analyse where the value is in the business, and then help clients come up with a plan to commercialise, protect, strategise or monetise that value,” says Jackie.
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