Ecology, Economy, Society
The Business: Schaer Holzbau The Hero: Walter Schaer The Alchemist: Franz Affentranger, Zofingen Made In: Switzerland
“Tree Becomes Room.” The slogan is inspired by the trees and so is the business. Schaer Holzbau is a company that understands that sometimes you have to go beyond traditional ways to satisfy client moral and aesthetic choices. The company builds natural homes using ecological, economic and social principles.
Walter Schaer is a great lover of jazz music. He is particularly fascinated by jazz improvisation. His wooden furniture and timber work is as unique and individual as the jazz improvisations he loves so much.
When Walter took over the business from his father in 1992, the main focus was carpentry. At the beginning, Walter focused on producing timber furniture and installing exclusive timber flooring made from local oak and ash wood. In a nutshell, the company would produce anything that went ‘inside’ a room.
Walter’s fascination with natural products and most particularly with the ecological properties of wood as a building material, led him to extend his services to provide made-to- measure timber constructions. But it does not end there.
As people around the world shift towards environmental responsibility, some consumers are becoming more thoughtful and more conscious about the impact on the environment of
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