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say defining their skills in an elevator pitch. Any suc- cessful elevator pitch includes both hard skills (e.g., professional qualifications, education and language proficiency), and soft skills (e.g., personal attributes and interests that make an excellent global worker). Successful pitches are unique, catchy and brief, and use active verbs. Students should be encouraged to have two pitches—one with more international flair than the other. And they should practice with advis- ers, professors and fellow students so that they become completely comfortable saying it.
3. WRITE A SUPERB COVER LETTER. The same rules apply as in the domestic search: Excellent writing, professional presentation and content tailored to the position and employer. In addition, an applicant’s international persona must come through loud and clear so that an employer’s interest will be piqued by the relevant qualifications. I recommend that stu- dents draft their first cover letter in response to an actual global job they want. And don’t forget to remind them that eMail communications matter.
4. DRAFT THEIR GLOBAL RESUME OR CV. A good global resume illustrates a student’s international education, experience and skills. But rather than organize the content around professional experience, which is what the standard domestic resume does,
the international resume should be built around the international skill set. Global employers need to not only understand what an applicant can do—her technical skills—but also how to assess her ability to operate in a foreign or cross-cultural environment.
5. BUILD AN ONLINE BRAND THROUGH SOCIAL NETWORKING SITES. Although it can be a double- edged sword, employers expect to find applicants online and students can do a lot online to differen- tiate themselves. In addition, students should be pre- pared to address any negative issues that may come up due to embarrassing online activities or photos.
Campus counselors play an important role in helping
students launch an international career. Many interna- tionalists I know recall that their very first overseas post came through a campus career center. Encourage students to work with you, and they could strike out on their own global career upon graduation. Go Global!
TC
STACIE NEVADOMSKI BERDAN is an interna- tional careers expert and author of two books: Go Global! Launching an International Career Here or Abroad (September 2011), which is newly released as an eBook on Amazon, B&
N.com and iTunes, and Get Ahead By Going Abroad (September 2007), which won two business/careers awards.
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