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SWIMMING SWIMMING STATE OF THE INDUSTRY


As London 2012 approaches and the need for investment legacies close in, evidence of what’s already been achieved in terms of swimming facilities is showcased in The Leisure Database Company’s latest report. By David Minton


pliers on the state of and changes to the industry’s swimming pool facilities. The report reveals swimming to be one


T


Region Eastern


East Midlands London


Northeast Northwest


Northern Ireland Scotland Southeast Southwest Wales


West Midlands Yorkshire & Humberside


Total market All UK clubs


of the most accessible sports with 84 per cent of people in the UK living within two miles of their nearest swimming pool, whether that’s a public or private facility.


TYPE AND LOCATION OF POOLS The report shows that throughout the UK a total of 4,674 swimming pools are operated across the 3,311 UK public and private sites with swimming facilities. The UK stock is predominantly oper-


ated in the public sector with 2,769 pool facilities at public sports centres and 1,905 pool facilities at private health clubs. In the 12 months to 31 March 2011, the


increase in pool facilities on offer through the public sector sports centres offset the


Private clubs with swimming pool facilities – regional breakdown


Clubs % Clubs 160 100 191 55


10% 6%


12% 3%


195 21


138 268 171 62


121 101


12% 1% 9%


17% 11% 4% 8% 6%


1,583 100%


he recently released 2011 State of the UK Swimming Industry Report sets out to inform na- tional and local government as well as operators and sup-


marginal decline in the swimming pool facilities at private health clubs. Regional variations are apparent too.


Northern Ireland and the Northeast of England have the lowest provision of pools, while the Southeast of England has the highest provision. In the public sector, Scotland shares the highest re- gional provision with Southeast England.


PRICING VARIATIONS In the public sector, swimming prices vary across the regions. The average cost of a pay and play adult swim among public sector pools ranges from £2.76 in Northern Ireland (18 per cent below UK average) to £3.89 in London (15 per cent above UK average). The top five trusts notably charge


higher than the average adult pay and play fee for swims at their centres.


NATIONAL STOCK In regard to what type of pools are in the national stock, the Swimming Industry


Public sports centres with swimming pool facilities – regional breakdown


Region Eastern


East Midlands London


Northeast Northwest


Northern Ireland Scotland Southeast Southwest Wales


West Midlands Yorkshire & Humberside


Total market All UK sports centres


32 Read Sports Management online sportsmanagement.co.uk/digital


Clubs % Clubs 149 125 143 67


9% 7% 8% 4%


188 43


219 221 182 130 128 133


1,728


11% 2%


13% 13% 11% 8% 7% 8%


100%


The free Splashpath app offers pool and timetable information to encourage people to swim on a more regular basis. It currently has more than 26,000 subscribers


Report reveals the make-up of the stock to be mainly indoor main pools (58.8 per cent). Teaching pools make up more than 25 per cent, 7 per cent are leisure pools and 7 per cent are outdoor pools.


SECTOR DIFFERENCES In the private health club sector, the majority of pools are found at multi-site


Public and private: swimming pools by facility type


Outdoor 7.1%


Indoor leisure 6.7%


Indoor teaching 25.9%


2+72+2+2+ 7 777777772+k72+7+777+77777 +72+72+ + Diving 1.5%


Indoor main 58.8%


Issue 4 2011 © cybertrek 2011


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