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What’s on this month...

Later this year...

Mobile Advertising World 2011, Dec 6-8, London

Mobile Advertising World 2011 brings the world’s biggest brands and agencies to London for three days to determine what opportunities exist to promote their brand using the most effective mobile advertising strategy. Speakers include: Maurice Lévy, Chairman and CEO, Publicis Groupe; Sue Unermann, Chief Strategy Officer, MediaCom; Anne Brunsdon, Director Customer Marketing, Carphone Warehouse; and Ludovic Lévy, Director Mobile Advertising, Orange France Telecom. advertising-world/index.stm

Loyalty World Deutschland, Dec 6-8, Germany

Loyalty World, Nov 14-17, London

Now in its ninth year, Loyalty World is designed to help businesses understand the complex elements that go into designing a successful loyalty strategy, understanding what loyalty actually means and the complex relationships and solutions that businesses need to put in place. Former Tesco boss Sir Terry Leahy will speak.

KXEN EMEA User Conference, 15-16 Nov, Paris

KXEN is bringing together some of the most talented predictive analytics professionals in the industry, including a keynote speech by Gareth Herschel, Gartner’s lead analyst on the use of analytics to drive improved customer relationships.

Future Digital Strategies Summit, Nov 15-17, London

Held over three separately bookable days the conference will focus on the practicalities of creating successful and cost-effective social media, mobile marketing and SEO Campaigns that stand up to both internal and external scrutiny. Speakers include: Jonathan Abraham, Senior Industry Manager, Google Mobile; Jussi Wacklin, Digital Marketing Director, Nokia; Alan Welsman, Digital Marketing Director, The Walt Disney Company, EMEA; and Will Koch, Category Head, Tech & Telco, EMEA, LinkedIn.

Conversion Conference, Nov 30-Dec 1, London NOVEMBER

Held at the Business Design Centre in London, this conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and increase conversion rates. The two days of interactive sessions focus on conversion and split the key topics of persuasion, best practice, hands on and testing and tools. Live landing page tests and expert panel discussions will be combined with excellent networking opportunities and an exhibition area featuring key vendors from the sector.

The Heads of Marketing from Germany’s leading organisations will be coming together to seek out solutions to these questions at Loyalty World Deutschland 2011 – the event where Germany’s leading brands and retailers come to find solutions and ideas.

Ready, Steady, Email, Dec 14, London

The DMA has joined up with the IAB once more to bring this popular half-day email marketing workshop to London again. An educational networking event, it will allow participants to gain an insight into email marketing and all of its key elements, including strategy, creative, implementation, results and reporting to produce great work.

Direct Marketing and Fundraising 2012, Feb 27, 2012

DMA supported Institute of Fundraising event geared at helping attendees’ communications stand out in an increasingly crowded marketplace. As well as traditional marketing methods, attendees will learn the benefits of communicating over many different channels, and discuss exactly how to do just that. This conference will address the current state of direct marketing and fundraising in the UK and discuss the strategies that work in a tough environment, with interactive sessions from DM specialists and top case studies from charities of all sizes.

November 2011 9

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