B2B NEWS
BUSINESS WINS Kognitio
Italian coalition loyalty program operator Nectar Italia has chosen in- memory analytics vendor Kognitio to help provide insight into consumers’ activity to its coalition partners within the Italian market using Kognitio's WX2 analytic database to run its customer insight and analytics operations, modeled on the successful Nectar program in the UK.
Maxymiser
Newly-launched website WhereToSleep, an innovative new offering for holiday and short-term rentals, has selected Maxymiser to implement a series of multivariate tests on its website to determine which design, content and layout combinations have the biggest impact on conversion rates.
Sanderson
Multi-channel retail software provider Sanderson has implemented its Elucid system at Beaverbrooks the Jewellers to streamline and improve operations at Beaverbrooks' direct business, incorporating mail order and online sales, offering its customers faster delivery and enhancing customer service.
Blueberry Wave
All Leisure Holidays Group, the largest British owned cruise company, with brands including Swan Hellenic, Discover Egypt and Hebridean Island Cruises, has appointed CRM and data marketing agency Blueberry Wave to handle its CRM strategy and communications planning.
Confirmit
European airline Alitalia is now using the Confirmit Horizons platform to run a customer panel to create online surveys about a range of service components that create the overall customer experience to understand how they can improve individual components of the service.
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Marketscan adds Experian data to its award-winning Megabase
Chichester-based direct marketing data provider Marketscan has added Experian data into its award- winning Megabase. The company has entered into a licensing agreement with the global information services company that will provide Marketscan with monthly downloads from Experian’s National Business Database, which has 5.1 million limited and non- limited business records.
The addition of the Experian data enables Marketscan to offer even more comprehensive UK coverage whilst maintaining quality and granularity of data.
Prior to the tie-up with Experian, Marketscan recently won the ’Outstanding B2B Data Provider’ category at the Database Marketing Awards 2011.
Thanks to the agreement with Experian, the Marketscan Megabase can now offer an even higher degree of accuracy.
THE UK’S INDEPENDENT DATA CLEANING SPECIALIST
Julie Knight, MD of Marketscan
(pictured above receiving her award at the Database Marketing Awards), commented: “The addition of Experian’s National Business Database, which is the one of the most comprehensive on the market, significantly boosts our existing UK Business Megabase.
“Many rival databases were
Use of credit data on the rise as late payment trends persists
Some 86% of credit management professionals now use regular credit and business data checks for new customers and suppliers, compared to just 37% last year, thanks to a continued trend in late payments. The finding is from the latest survey conducted jointly by the Institute of Credit Management (ICM) and business information provider Equifax, demonstrating a commitment to reducing the risk of bad debt.
In 2010, 59% reported an
increase in late payments that year, down only slightly this year to 52%. Over a third (36%) are chasing late payments up to three days sooner than they were a year ago, up slightly on 2010. And 20% are chasing four days sooner, compared to 29% 12 months ago.
6 November 2011 The survey shows that the
current market conditions continue to put a strain on businesses, with 65% saying the Government should offer more support to protect small businesses from the negative impact of late payments. This is down on the 77% who said the same last year, but clearly shows a significant level of dissatisfaction. "It's interesting to see that the
use of credit and business data checks has soared in the last 12 months, illustrating its value in managing risk and reducing bad debt," said Mark Nuttall, Director, Equifax Commercial & SME. "Ongoing monitoring and
robust checks continue to offer the best protection from bad debt, helping companies continue to make informed business decisions."
originally developed for purposes other than marketing, such as directory compilation or credit rating. Specifically built for marketers, Marketscan’s Megabase has existed exclusively as a marketing database and contains a unique business classification, based on market sectors, which gives greater accuracy than the conventional SIC system.”
Data8 adds BCF data
To improve its business data cleansing, data8 has invested in the Royal Mail's Business Changes File, derived from the mail redirections for businesses, and added it as another resource to its online services.
Antony Allen, MD at data8, said: "The number of firms liquidated in the first three months of 2011 was up 3.7% to 4,121, an increase of over 2% on the same period a year earlier. Our improved matching and cleansing service will help our customers keep track of this rapidly changing environment". Technical Richard Hartland added: explained "The challenge is to reliably work out whether the business is a goneaway, has been dissolved or is still trading.”
www.dmarket.co.uk
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