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GB Group adds Capscan to portfolio
Identity management specialist GB Group has acquired customer registration and address management business Capscan. The acquisition adds 54 people, highly regarded technology and a client portfolio of more than 1,800 customers, including ASOS, Ocado, and Virgin Wines. The purchase comes on the back of two other major acquisitions in recent months, including Data Discoveries, taking annual group revenues from around £24m to nearer the £35m mark. The agreement reinforces GB
Group’s commitment to the identity management solutions market, which it estimates to be worth £435m in the UK alone and significantly more globally. The acqusition increases GB
Group’s presence in the provision of UK address management solutions and presents greater opportunities to capitalise on the opportunity in international addressing services, which is experiencing strong growth,
Capscan MD Terry Hiles.
and where GB Group already provides wider age and identity verification for businesses operating in countries such as USA, Canada, Germany, Australia and South Africa. Capscan has strong credentials
in international addressing solutions with access to international data for 240 countries, a range of innovative products, an exceptional network of partners, as well as a loyal and established customer base. Terry Hiles, Managing Director from Capscan, said: “Combining the
strengths of two leading address management companies is an exciting prospect. I imagine competitors will be intrigued and even nervous about this move – and rightly so.” GB Group CEO Richard Law added: “This is most definitely a case of the whole being greater than the sum of the parts – we have long- admired Capscan’s impressive history and client base so we are excited to bring the Capscan and GB Group teams and offerings together.”
Admail opt-out site receives cautious welcome
The Department for Environment, Food and Rural Affairs (Defra) and the Direct Marketing Association (DMA) are to set up a free-to-use website making it easier for consumers to opt-out of receiving all types of advertising mail, a move that has received a cautious welcome from the wider direct marketing industry.
Set to go live next April, the new website will effectively replace the old system which required households to register on three separate services: the Mailing Preference Service, the Your Choice Preference System and Royal Mail's Door-to-Door opt-out service. Neil Munroe, External Affairs Director at Equifax, was among the
www.dmarket.co.uk
first to express public support for the move, reasoning that “any initiative that also helps marketers to ensure that the data they are using is as effective as possible should be welcomed”.
He added: “The new website will make it easier for consumers to opt out of receiving various types of direct marketing and that is good news for the direct marketing industry too. With consumers being able to more easily opt out of direct marketing they don’t want to receive, we can further enhance the effectiveness of our clients’ marketing campaigns, particularly in terms of reducing waste and cost and promoting best practice in sustainability.”
Commenting on the proposed launch of the site, Environment Secretary Caroline Spelman said: "I’ve struck this deal with the DMA to give people more control over what gets posted through their letter box, but also to make sure the direct mail we do find useful is produced to higher standards and is fully recyclable.”
Chief of Operations for the DMA, Mike Lordan, said: "We know many types of advertising mail are welcomed by consumers, such as supermarket discount offers. Of course, untargeted and irrelevant advertising mail is not welcome. By cutting this out we will be helping to improve the environmental performance of the industry."
THE UK’S INDEPENDENT DATA CLEANING SPECIALIST
MAXIMIZER 12 RELEASED Maximizer Software has announced the release of Maximizer CRM 12, featuring new compatibility with the Apple iPad and any tablet computer or mobile device. The latest release also helps integrate social networks into business processes by capturing dynamic social profiles at the customer contact level that can be easily adapted as social networking preferences change.
DATA SOLD UNLAWFULLY A former gambling industry worker who unlawfully obtained and sold personal data relating to over 65,000 online bingo players has been found guilty of committing three offences under section 55 of the Data Protection Act.
Marc Ben-Ezra was given a three year conditional discharge and ordered to pay £1,700 to Cashcade Limited as well as £830.80 costs at Hendon Magistrates Court.
INTERACTION OPTIMIZER V5 Pitney Bowes Business Insight has launched Version 5 of its Portrait Interaction Optimizer software solution for converting inbound customer interactions into retention and revenue opportunities. Version 5 provides faster deployment options (including cloud) and integrated calendaring and task management to deliver streamlined planning and collaboration.
SYBASE BIG DATA GUIDE SAP company Sybase has published a new guide to big data analytics to demonstrate through facts and examples that there are tools and methods to make sense of new and massive data sets, service all users at all levels, and analyse many different data types to provide actionable answers. The case study-based
Intelligence For Everyone guide can be downloaded at:
www.sybase.com/analyticsguide
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