NEWS
NEOLANE FACEBOOK FIRST Neolane has unveiled first-of-its kind capabilities to dynamically generate real-time personalised marketing offers and content on Facebook brand pages. The feature enables marketers to provide a truly interactive one-to-one customer experience to every Facebook user by personalising brand pages' content depending on each user profile.
EMAILVISION SAAS SOLUTION Emailvision has released to market what it says is the first ever SaaS campaign
management solution with fully integrated customer intelligence. Campaign Commander Enterprise Edition integrates with email, mobile and social campaign management, building on Emailvision's acquisition of smartFOCUS earlier this year.
RAPP ‘GIVES A GRAD A GO’ RAPP CEO Marco Scognamiglio has hired graduate Edward Sharpley after seeing him interviewed on the BBC's flagship morning show, ‘Breakfast’.
Sharpley had been put forward for the article on entering the job market by recruitment agency Give a Grad a Go – and so impressed Scognamiglio that he was immediately offered a job as Junior Account Executive.
UKCHANGES RETIRES DCO UKChanges has finally withdrawn its ground-breaking online data cleansing service Direct Connect Online (DCO) after running it for years in parallel with the newer UKChanges>online service. The move marks the end of an era, consigning the DCO code to archive and pulling the plug on its long-standing internet connection. DCO was originally launched in August 2000 as the first fully-automated web-based data cleansing service and maintained its leading position for seven years before being replaced by the game-changing UKChanges>online service.
4 November 2011 Data protection
Government midata major step to data transparency
The government has confirmed that the ambitious midata initiative to release personal data back to consumers will go live in the first half of next year, a move that has been welcomed by the Information Commissioner’s Office.
The Department for Business, Innovation and Skills (BIS) initiative is a voluntary programme – with
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businesses and organisations already confirmed as partners. Over time it is envisaged that midata will give consumers increasing access to their personal data in electronic format and the government hopes that by doing so, individuals will then be able to use this data to gain insights into their own behaviour and make more informed choices about the products and services they buy. The move is a global first and it is hoped that midata will benefit business by creating opportunities to improve dialogue with consumers
Worboys and Elsom join Fraudscreen
First party fraud prevention company Fraudscreen has appointed industry veterans Matthew Elsom and Caroline Worboys as directors to “reinforce its expertise, develop new sales strategies and accelerate growth”.
Experian and Callcredit veteran Elsom joins the company as CEO, working alongside founder James Middlehurst, while former Callcr edit colleague Car oline W orboys (pictured) also joins the board.
and increase trust, as well as opening the door to businesses able to provide innovative new personal information services and tools. Launching the midata vision, Consumer Affairs Minister, Edward Davey said: “This is the way the world is going and the UK is currently leading the charge. So if we want to continue leading the way, we need to develop a platform upon which the innovation and services that drive growth can be built. midata aims to do just that." Information Commissioner Christopher Graham was among the first to welcome the launch, saying: “The midata initiative presents an innovative and empowering opportunity for consumers. It goes without saying that privacy and data security principles must continue to be upheld and I’m pleased that consumer data security has been a key strand from the outset.”
Who’s on board?
Organisations committed to the midata vision are: l voco Secure l billmonitor l British Gas l Callcredit l EDF Energy l E.ON l Garlik l Google l Lloyds Banking Group l MasterCard l
Moneysupermarket.com l Mydex l npower l RBS l Scottish Power l Scottish Southern Energy l The UK Cards Association l Three l Visa
Email marketing registers most successful half year ever
Email marketing has recorded its most successful half-year to date thanks to an increase in website traffic generated by email, growth in the number of email addresses under management and a rise in the number of campaigns being run. That’s the findings of the latest email marketing report from the Direct Marketing Association (DMA). According to the 2010 H2 Email Benchmarking Report, which surveys 20 of the UK’s Email Services Providers (ESPs), click-through rates leapt from 12 million in H2 2009 to 16.1 million in H2 2010 – an increase of 33% in the amount of traffic email is marshalling to clients’ websites. The half year also saw a 35% rise in the volume of emails being sent during H2 2010. The number of email addresses that ESPs
manage also grew across the year from 90.2 million in the first quarter of 2010 to 101.7 million in the final quarter of the same year. Email marketing budgets rose
through the half-year, with a third of clients spending between 21 – 40% more on email in 2010 than 2009. Commenting on the findings of
the report, the Council’s James Bunting said: “The DMA’s email tracking study earlier this year showed consumers are receiving more emails of interest to them than ever and this latest research shows those relevant emails are working. Email is driving more traffic to websites than ever. The future looks even brighter because ESPs are promising advanced tactics within their product suites enabling even greater targeting and relevance.”
www.dmarket.co.uk
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