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3 CONTENTS


Editor Graham Parker 020 7419 2751 graham.parker@jldmedia.com


Staff writer


Mia Hunt 020 7843 4320 mia.hunt@jldmedia.com


Group advertisement manager Graham Harvey 020 7419 2755 graham.harvey@jldmedia.com


Sales executive Jiten Kataria 020 7843 4310 jit.kataria@jldmedia.com


Art editor Ivan Lee 020 7843 4339 ivan.lee@jldmedia.com


Advertisement production Ian White 01943 968262 scads@jldmedia.com


Managing director Tim Langford 020 7843 4317 tim.langford@jldmedia.com


Editorial board Catherine Lambert, Jones Lang LaSalle


Colin Wilding, McArthurGlen Howard Morgan, RealService John Prestwich, Cushman & Wakefield Martin Taylor, Martin Taylor Associates Peter Levins, Bannon Andrew Parkinson, Bluewater Paul Sargent, Queensberry Martyn Chase, DTZ Paul Buttigieg, Westfield Caroline Kirby


Neil MacKenzie, The Disney Store


Shopping Centre 2nd Floor, Centa House, 61 Birkenhead Street, London WC1H 8BB 020 7843 4339 www.shopping-centre.co.uk


Shopping Centre is published monthly. ISSN 0964-1793 Annual subscription: £84 (UK & Ireland), others £140. Sample copy £10. Printed by Stephens & George Ltd


Average net circulation 9,170 (July 2010 – June 2011)


Distributed to:


REGULARS 30


38 42


All rights reserved © JLD Media Ltd 2011


Page 26 www.shopping-centre.co.uk November 2011 SHOPPING CENTRE


Twenty Years On – Anniversary special Data – All the latest retail facts and figures People – Tai Chi stressbusters


Editor’s letter


rioting than shopping. So I hope you’ll forgive me if


I celebrate the good news of the arrival of Westfield, with plans for its third London megamall. In Shepherd’s Bush and now


in Stratford, Westfield has shown that it can sprinkle a large helping of retail stardust into the most unpromising of locations. And that’s exactly what


I’d better declare an interest here – for the past 30 years Croydon has been my home town. And over that period I’ve seen it decline from one of the UK’s top 10 retail destinations into a run- down suburb better known for


Croydon needs. Through a mixture of bad luck, bad timing and municipal incompetence it’s missed countless development opportunities. Croydon really can’t afford to let this opportunity pass. And the news has an


importance beyond the mere CONTENTS


NEWS & ANALYSIS 04 Westfield buys into Croydon 06


09 10


Shoppers demand wireless connectivity Parkway Newbury opens


Shopping Centre Marketing Seminar


FEATURES 16


22 26


parochial – this month Newbury saw the last centre opening for 18 months in the form of Standard Life’s Parkway. Now the development pipeline going forward is all but dry. The fact that a global


developer is prepared to start working up another major scheme in the UK implies that one day we might start building the new retail facilities we need if our retailers are to meet the fast-changing needs of the consumer.


Graham Parker Editor


Shopping Centre


Centre Spotlight – SouthGate Bath is nearly fully let


Recruitment & Training – Hiring and retaining the right centre team


Signs, Screens & Sites – Screens are now an essential part of the marketing mix


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