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12 Africantrumpet-The voice of Africans

Arts & Fashionista Africa The Sanusi Effect Is Out

actions taken by the cur- rent gover- nor of the Central Bank of Nigeria, Mallam Sanusi Lamido

Sanusi in the aftermath of the 2008- 2009 global financial crises.

His actions erupted a banking tsunami,

Omorefe Igbinosa’s new book

the Sanusi Effect is a must read for every conscious professional. It’s the first and most authoritative package of its kind target- ing the weak nature of the Nigeria banking system prior to the appointment of Mallam Sanusi Lamido Sanusi.

The book chronicles the

which wiped out many cor-

porate fraudsters from the Nigeria financial system. His audacious restorative measures helped re-estab- lish domestic consumers’ and investors’ confidence in the Nigerian financial system.

The book accentuates the greed, corruption, and nar- cissism of managers of the Nigeria financial system.

Also, the book documents the individuals, banks, and corporations involved in the massive financial scam as a matter of national public importance and interest to all

Nigerians and the interna- tional investing community. The Author, Omorefe Igbinos holds a Bachelor of Arts in Organizational Leadership from Chapman University, Orange, California and a profes- sional Certificate in Logistics and Supply Chain Management from the University of California, Riverside, California.

He is the founder of the Center for Edo Progress

@, a leadership think-tank that promotes transparent and qualitative leadership in Edo State, Nigeria. Mr. Igbinosa was born and raised in Benin City, Edo State, Nigeria. He briefly attended the University of Benin, before immigrating to the United State in 2001 to pursue his academic studies. He is currently pursuing his Master’s degree in Business Administration at Brandman University, Irvine, California. Mr. Igbinosa is the current General Secretary of the Bini Club of Southern California, a premium Edo Nation organization in the Diaspora.

His extra curricula activi- ties include Inland Empire AIDS Project “AIDS WALK” five years in a roll, Sunday school teacher, and Men’s Fellowship coordinator.

Get a copy of the book from anusieffect

As a child I remembered being treated unfairly and teased.

It was simply because of my size. I can hear it now..."Oink, Oink Toyicha!" (as writ- ten in my 8th grade yearbook.) I felt empty inside and soon lacked selfesteem. My family gave me love, but as soon as I hit the "real world," I discovered how cruel it could be.

I grew up as an obese child, teenager, and young adult. It surely affected my life in a negative way, but today I am able to see that my trial and test in early life was meant to be so that I could be a testimony to others...a source of encouragement. At the age of 26, I was fed up with how society treated me, how I looked in the mirror, and obesity taking over my life. I was always sluggish, had high blood pres- sure, and just could not keep up with daily life until I refused to buy anymore 3XL size in clothing...I decided to get Set Free! God gave me a vision of a weight loss sup- plement and my education and expertise made it a reality. In 2007, I created the Set Free Weight Loss Formula, an all natural supplement that suppresses the appetite, attacks stored body fat and eliminates it. My meals consisted of a

variety of foods and snacks without being hungry in order to achieve my weight loss goal.

While taking my supplement, it did not have a name, but by the time I lost 97 pounds in 12 months, I named it Set Free.

From Nollywood To Hollywood

prehensive approach to the advocacy for African film and culture, particularly mindful that media and cinema are as much platforms for socio-eco- nomic and cultural exchange as they are educational gate- ways.

Our Columnist Ayotunde Alao, the CEO of DAAR Communications PLC, lecturer at Redeemers University in Nigeria and author of the book “Chronicles” brings you the inside stories and interviews with personalities working in the African arts and film industry

Linus Idahosa is an interna- tional media consultant with global repute, a CNN accredit- ed agent in Nigeria. He has offered consultancy services to some of Nigeria's biggest blue chip companies, helping to raise their visibility on various international platforms. He is the CEO and the brain behind a revolutionary company that seeks to reposition Nigeria's film industry; Del-York International is a full service media consultancy and sole representative of the most prestigious film making acade- my in the world; The New York Film Academy in Nigeria. Del- York International has a com-

The goal is to use Nigeria's (and Africa's) film industry to promote and increase the knowledge and understanding of our arts, literature and cul- ture, and to develop a wider non-African audience for our cinema, whilst expanding the opportunities for hands-on training and film distribution internationally. The New York Film Academy has just made its first entry to Africa via Del- York; training over 400 aspiring and professional filmmakers. Del-York has also just begun a campaign geared towards the restive youths of the troubled Niger Delta region, a rare cam- paign that seeks to exchange the shooting skills of ex-mili- tants for shooting with cam- eras. Encouraging them to tell their stories with cameras rather than guns. This is seen to be a welcome development in Nigeria now in the midst of the various cultural threats the country is encountering.

Linus Idahosa is now poised to create films that hold fast to an ideological principle that at its core inspires people to think outside the box as well as chal- lenge conven- tional thinking. In an interview with him he had this to say.

AA: What is your message to the Nigerian youths and per- haps govern- ment at both federal and state levels?

LI: My message is simple, and it is one of unity. As we look out

all around Africa and then across to Europe and the United States, to Asia and the Middle East, we see conflict and disunity brewing. In

days of the technology revolu- tion in the U.S. But what Del- York has done is taken a lot of that energy and directed it towards constructive develop-

You have to be able to use those tools and faculties in the right way. And that is up to the students themselves. There are other factors at work here as well – such as increased investment in the media infra- structure in Nigeria, and improvements in labor rela- tions and the rule of law. So, with these things in place, we believe that the developed tal- ents of our students can be employed for the benefit of themselves and our society.

Europe a ravaging financial cri- sis threatens to tear the core of the EU away from the periph- ery. This should be a lesson to the Nigerian people, especially the Government and the youth. If we do not unify behind a common vision for all Nigerians we also risk disunity and decline. But more impor- tantly, if we can use this time of global change to unify our- selves, we will improve our position relative to other regions which are experiencing turmoil. We have made some notable progress over the past couple of years leading up to the most recent elections. And we have a growing creative and cultural movement in Nollywood and the entertain- ment industry at large that we can use to harness the energy of our youth and export a posi- tive perspective about Nigeria (and Africa) abroad. We have a good chance here to emerge as a global leader, but we can blow it all if we are not careful at this juncture.

AA:Tell me about our creative industry before your interven- tion that appears to be chang- ing the face of the industry?

LI: Well the Nigerian film industry has been in a major growth stage for over a decade, but it is just hitting a tipping point. Up until now, the energy around Nollywood has been exploratory and dis- persed, with people taking matters into their own hands. You could liken it to the early

ment. We have taken youth with desire and raw talent and given them the very best edu- cational tools out available to develop their talent. We have done this by leveraging a part- nership with the New York Film Academy, which is the world’s premier film making education and development institution.

AA:And you are confident that these 650 people have been sufficiently trained to be able to go out there either be self employed or have the requisite ability to be gainfully employed?

LI: Last year we trained about 400 students; from our last count 122 are already in paid employment, it could be more as we speak. We only finished training almost 300 students last week, but Comrade Adams Oshomole, Executive Governor of Edo State who after seeing the final projects of our gradu- ates was stunned as to what they could achieve in 4weeks; gave all 18 graduates, auto- matic employment. Prince Tonye Princewill did same by setting up a studio for 5 of our graduates with State of the Art equipment; in a nut shell in just 7days we have given jobs to 25 youths. So Yes. Success in any endeavor depends greatly on one’s possessing well developed talents and tools for that endeavor. So we have provided these students the tools necessary to succeed in the craft of film making. But there is another step as well.

AA: What motivates you to do all these, is it just to help the society….. It looks extra-ordi- nary. So, tell me, beyond the ‘I want help the society, I want to empower people’, what drives you?

LI:I am motivated by a belief in the creative potential of the human mind to produce the image that it thinks about. This is a concept deeply imbedded in every facet of my life, I am a strong believer in God and constantly challenge myself to demonstrate the faith of Jesus in all that I do. This enables me to uphold a bond with the Father that causes me to directly influence my materi- al world and sphere of authori- ty. In supporting the Nigerian creative industry, I am giving support to the creative impulse in all of our people to imagine a better place, and, in so imag- ining, to bring it into fruition. All of my other dealings, whether in business, family, or in com- munity development, start with this core motivation.

AA: What message do you have for those that doubted you when this mission started

LI: Doubt is easy, but faith takes work. In fact, I may have also had my own doubts about the success of this mis- sion. So I don’t fault those who may have doubted us, or who still may be doubtful.


would only encourage all of us – myself included – to grow stronger in our faith and pur- pose. One of the things I’m always doing, whether silently to myself or in conversation with others, is acknowledging and giving thanks for the blessings we already have,

which are numerous. I find that the practice of deep and sin- cere gratitude brings us into closer touch with God, the cre- ative source of all things. And that gratitude helps to build faith.

AA: Tell me exactly, where are you going with this whole race?

LI: Well our ultimate aim is to foster the development of a professional and productive African film industry. We see the direction that the creative industry is going and we want to impact that growth in a way that ultimately provides a strong platform for Nigerian and other African youth to har- ness and benefit from their creative drive and talent. We believe that the world can ben- efit from receiving positive per- spectives of African culture. And what better medium is there than film to transmit such messages to a global audi- ence?

AA: How did you convince a serving United States Senator to come in to Nigeria?

LI:The first thing I did was to create a clear vision for what I wanted to create. This took some time, but as the vision took shape around us, other people were attracted to it. All people are drawn to growth and development, even U.S. Senators. But our efforts to secure U.S. corporate and public support for the Nigerian film industry put us in touch with many people in New York and Washington, D.C. Some of them had connections with the political establishment. Over time, and through many conversations with friends, Senator Williams eventually became a champion of our mission. He sees it as an extension of his efforts to help the U.S. grow out of its current recession and get back on track.

Mr Linus however made it clear that room is still open to investors and people or organi- zations interested in partnering with them. GET SET FREE

That is how I felt. All of the chains of obe- sity had been broken. No longer was by body suffering with high blood pressure and tiredness. After the total of 18 months, I lost 132 lbs. I went from a size 24 to a size 10. To date, I have continued to keep the weight off.

I let people know that I am an ordinary per- son with an extra-ordinary testimony. Today, I

encourage other men and

women to get „Set Free.‟ I travel to vari- ous churches and events to spread the word that you can live life, don't let life live you. Get Set Free! Written by: Toyicha Chisom, BS, MPPA, Herbalist

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