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After a decade out of the spotlight, Peter Johansen is back, this time as Managing Director of SGM Lighting. He discusses reentering the lighting industry with fresh outlook.


My approach to the architectural lighting business is drawn from my experience in the touring industry, where lighting needs to be reliable, powerful, and with easy set-up time and programming. Fixtures also need to be multi-functional with low power consumption…that way the tour will make money!


The same philosophy can be applied to the architectural market. I was producing dedicated products for commercial architectural use as far back as the mid-90s, and was among the first to bring out powerful IP-rated colour changing washlights that are still in use in many installations worldwide. Returning to the lighting industry last year after a ten-year break, I realised immediately how much more could be achieved using LED light sources, yet how little the entertainment lighting industry seemed to be achieving. By bringing back my old R&D team from Martin Professional I believe we have opened a gateway to the future. We have tried to revolutionise


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product design and performance. We are already launching new LED based IP rated architectural products with sleek, low-profile Scandinavian design — a complete break from the conventional industrial designs. We needed fixtures that would be multi-functional, with higher efficiency and an optimum Colour Rendering Index governing colour reproduction uniformity. This is particularly relevant for the architectural world when you are using so many LEDs in a single housing. We also saw how we could


revolutionise the old xenon-based strobes by using an LED source and vastly reducing the size and weight. As a result, we can deliver the same output as conventional high wattage strobes at a fifth of the power and be environmentally friendly. What this means for rental companies is a saving on two gensets of 150kW each by replacing 100 conventional strobes with our versions. That represents a huge cost saving —


and again, the tour will make money. Aside from consuming 80% less than conventional strobe lights while producing similar light output, lighting designers now have a complete toolbox of creative light effects that has never been available before in a strobe light.


I believe the industry will move forward by developing new ways of controlling and programming fixtures, and embracing new technologies with intelligent feedback that reports failure or malfunction and intelligent environment temperature compensation. We will use advanced DMX radio cards and Remote Device Management, as well as carrying out monitoring over the internet. Finally, we are using pulse width modulation technology to ensure our fixtures run flicker-free.


Contact:


SGM Lighting T: +39 0522 274 411 www.sgm.it


www.a1lightingmagazine.com


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