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Spotlight Ansorg


Choithram, Dubai


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Maximum freshness, minimum energy consumption Ansorg creates custom-built lighting solution that puts products in the spotlight.


For the Choithram supermarket in the special business area of Silicon Oasis in Dubai, Ansorg was entrusted with the design and implementation of the lighting concept. Besides a need to emphasise quality, variety and freshness of the food, special attention was to be given to ensuring that the new lighting scheme was energy efficient. Ansorg created a tailor-made lighting solution, which created an effective overall result for Choithram. The lighting concept has been characterised by three main features. Firstly, all of the lighting solutions applied are consistently equipped with metal halide lamps (HIT) of one single type. This saves energy, and also helps reduce maintenance costs. The combination of HIT technology and special mood filters additionally guarantees a natural emphasis of freshness and quality of merchandise together with the best lighting quality. The company believes that a lighting design


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rich in contrast makes the customer focus more strongly on the goods, thus ensuring that focus is always placed on the products in store rather than the store itself. Different lighting solutions have been used to emphasise different products. In the area for fresh fruit and vegetables pendant luminaires of the Maxx Classic series and spotlights of the Boxx series are used in combination with Sun filters. In the counter areas, the Punta recessed spotlight has been used. For delicatessen, fish, sausage and meat products, the Rosé filter underlines the freshness and naturalness of the products on show. On the other hand, the scene is tastefully set for bread and bakery products with the help of the Gold filter. In the aisle areas, the luminaire Silla, with a double-directional projector was used. Silla’s special double-symmetrical reflector directs the light systematically onto the


shelves, while the illumination of the aisle floor takes second place. Therefore, once again the products on show take centre stage.


The lighting solution plays a vital role in the layout of the supermarket, creating an atmosphere in which the customer’s attention is always placed onto the products on show.


Contact


Ansorg T: + 49 (0) 208 48 46 0 W: www.ansorg.com


www.a1lightingmagazine.com


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