-Believe You Can… … make a difference buying Fair Trade.


FAIR TRADE FAIRIES!


Believe You Can is a design-led Fair Trade brand offering exclusive gifts and accessories with an emphasis on originality, quality and ethical trading. All products are exclusively designed in the UK and hand-made by Fair Trade producers in India. Believe You Can aim to provide creative, ethical, design-led products that appeal directly to children and are a match for anything on the High Street.


―I have always been passionate about Fair Trade,‖ says Believe You Can founder, Louise Birchmore. ―However, Fair Trade and modern, creative designs have for too long been mutually exclusive. So I felt it was important to show that Fair Trade can be innovative and appeal to the shopper that is both design-conscious and ethically aware. For too long Fair Trade has been associated with certain colors so I wanted to show that Fair Trade can be pretty, pink and sparkly thus also very commercial and appealing directly to children. This in turn benefits the retailer and also the Fair Trade producer! However many customers have reported the ‗product sells itself ‘in that the commercial viability of the product is more important than the ethics to many customers.‖


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