News Diverse ethnic communities partner to fuel local mission


Robert White Senior Correspondent


TORONTO, ON—A Christian United Way-style organization hopes to tap into ethnic communi- ties to help fund local ministries. Te seed for Urban Covenant


was planted at the Lausanne Congress on World Evangelization in Capetown, South Africa in 2010 when Jusep Sim heard a prominent New York City minister challenge delegates to minister to their cities. “When I was back at the hotel it


stuck with me about how impor- tant it is to minister to the city— and Toronto is the most ethnically diverse city in the world,” recalls Sim, Urban Covenant board chair and founder. “I let it simmer for two months.” Sim talked to his wife about


the idea, quit his fundraising job and recruited his first board mem- ber: musician Hiram Joseph. “He was the person who got me to Capetown,” says Sim. Te Urban Covenant business


model is a “clear Christian version of the United Way. “We don’t do programs and ser-


vice delivery but advocate and [gather resources],” says Sim. “We partner with organizations and distribute funds.” Te organization’s fundraising


objectives are twofold: to raise the funds through a variety of methods and to give individuals and private


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Development Director


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foundations a way to anonymous- ly give to the church or charity of their choice. Te main difference between


Urban Covenant and similar orga- nizations is its core value of diver- sity—as summed up in the orga- nization’s catchphrase: “Never in history has ‘Go ye into all the world’ only required a bus pass.” Urban Covenant plans to both


model Toronto’s ethnic diversity within the organization and to tap into Toronto’s vast ethnic commu- nities for funds. “Tat’s why we put together the


team the way we did,” says Sim, a Korean-Canadian. Te board includes members of the Chinese, Japanese and East Indian commu- nities, among others. “We want to change the narra-


tive. We want to start a dialogue with unique communities. We’ve already started,” he says. “I can walk into any Korean church and have a discussion.” Sim is now working up to Urban


Coven ant’s Novem ber 5 launch event. He hopes the concert featur- ing Joseph, Kelita, Marlene O’Neill and Kevin Pauls will attract at least 1,500 people and raise $150,000 in sponsorships, giſts and pledges. He says they’ll also continue fund- raising until the end of the year before distributing money to their partners: the Yonge Street Miss ion, Toronto City Miss ion, Te Scott Miss ion, Matth ew House and the


Top: Toronto-area musician Hiram Joseph headlines the Urban Covenant launch event in November. Zacheriah Houston


Bottom: The Urban Covenant board of directors includes (from left) Kevin Avery, Phil Lam, Hiram Joseph, Ann Chow, Deepa Varki, Dr. Julia Lee, Linh Yuen, Jusep Sim


Courtesy Urban Covenant


jesus network. “We’ll figure out where the


funding amount is and distrib- ute it according to a ratio on


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• November 01, 2011 • 29


their operating budget,” he says.


For more information, visit www.urbancovenant.org.


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