MOVERS & SHAKERS Cristina Saralegui Joins National Latino Broadcasting
to Launch the Cristina Channel New Spanish-language channel on Sirius XM targeting U.S. Latinos will hit the airwaves Fall 2011
ational Latino Broadcasting, LLC (NLB) recently announced that it has signed talk show icon Cristina Saralegui to an exclusive contract. NLB plans to launch the Cristina Channel in the fall as part of its multi- channel deal with SiriusXM Radio. Saralegui’s distinguished career and entrepreneurial initiatives have made her a household name among U.S. His- panics, and her show “Cristina” re- mains the most successful Spanish- language talk show in television history. This new phase in Saralegui’s career marks her satellite radio debut. In April, NLB was selected by Siri-
N
usXM to lease two channels on a long- term basis to air on each of the Sirius and XM satellite radio platforms. The Cristina Channel is the first of the channels to be named. NLB will spe- cialize in providing programming that targets the Latino market. “The Cristina Channel on satellite radio will be a powerful
addition to SiriusXM’s world-class lineup of iconic talent and channels. NLB is committed to offering compelling program- ming across its channels, and is proud to welcome Cristina, the most influential name in Spanish media, to its family,” said Nel- son Albareda, President and Chief Executive Officer of NLB. The Cristina Channel will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, health and beauty, home improvement, family and relationship guidance, travel, political issues and self-em- powerment. While the channel will cater to the ever-growing Latino market in general, it will speak directly to multi-genera- tional Latinas across America. Its unique platform of relevant and relatable talk radio will offer SiriusXM listeners inspiration and information daily, fulfilling a niche which has remained un- tapped in satellite radio up to now. In addition to infusing her channel with her unique style,
Saralegui will air a weekly talk show and specials on pertinent subjects. “I’m thrilled about this new affiliation with NLB,” noted Cristina. “I look forward to creating programming on SiriusXM that will entertain, inform and uplift my people.”
68 HISPANIC NETWORK MAGAZINE
In the upcoming weeks, NLB will announce the diverse and lively pro- gramming line-up for the Cristina Channel as well as introducing its oth- er channels.
About Cristina Saralegui Twelve–time Emmy®
award win-
ning Cristina is one of the most recog- nizable and trusted names in the His- panic community. TIME magazine selected her as one of the 25 Most In- fluential Hispanics in America and Home Furnishing
News magazine
named her one of the 50 Most Influen- tial People in Design and Home Fur- nishings. For 21 years, Cristina was the host and executive producer of “The Cristina Show,” one of the highest rat- ed programs on Spanish-language tele- vision. In 2004, Cristina created the
Casa Cristina®
home furnishings inspired by her personal style. To date, the Casa Cristina®
Collection, the first complete collection of Collection comprises home decor, accent furni-
ture, dinnerware, lighting, bedding, bath and mattresses. For more information please visit
cristinaonline.com, facebook. com/cristinasaralegui,
twitter.com/CristinaOpina.
About National Latino Broadcasting, LLC. National Latino Broadcasting, LLC (NLB) is a media com- pany focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company’s flagship media properties include two satellite radio channels on Siri- usXM Radio. NLB is a wholly owned subsidiary of Eventus. For more information on NLB, visit
www.NLBlive.com.
Source: National Latino Broadcasting, LLC. & PRNewsWire Celebrating 19 Years of Diversity
www.hnmagazine.com
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