Movie Makers May Want To Pay More Attention To Mobile, Hispanic Demographic
by Kristina Knight
s Hollywood looks ahead to the holi- day season, movie ad-makers may want to push to target more of the Hispanic and mobile demographics. According to a new report from Briabe Mobile and Moco- Space, Hispanic consumers are hungry for movie-related information, and most are connecting to find reviews, showtimes and locations from mobile devices.
A
Interesting findings from the report from Briabe Mobile and MocoSpace: „ 75% of Hispanics go to a movie theater once/month
„ 65% of Hispanics use mobiles to find movie showtimes/locations
SCOREads_1/4_Layout 1 9/22/11 2:04 PM Page 2 „ 55% of Hispanics use mobiles to YVOLUNTEER
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fetch movie info within four hours of showtime
„ 39% of Hispanics use mobiles to watch movie trailers
“This report proved to be a treasure
trove of relevant information for both the entertainment
industry and marketers,”
said Briabe Mobile CEO James Briggs, “as it highlights numerous opportunities for deploying mobile strategies to successfully get Hispanic moviegoers into theaters.” “Hispanics are some of the most highly
engaged mobile consumers in the country,” said Justin Siegel, CEO of MocoSpace. “This is why we’ve seen a consistent six- year increase in ad budgets for films and
DVD releases shifting towards mobile, with campaigns specifically targeted at the mobile Hispanic consumer.” Movie/entertainment information isn’t
the only access point for Hispanic consum- ers. Earlier this year, The Pew Internet & American Life Project found that young Hispanics are using mobile apps to access local news. What’s more, the Briabe Mo- bile report finds that pre-movie, these viewers are likely to look to search or mo- bile banners to help make their decision, and post-movie, Hispanic consumers are likely to hit social networks to share their opinions on the flick.
Source: BizReport
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