KNOWLEDGE
www.pollyannapicke
ng.co.uk
Unfortunately the people who are most passionate about the causes they are trying to promote are not always the most successful in putting their message across.
Enthusiasm is not always enough -it is vital to send concise well written professional press releases, and in many ways to approach the promotion of a cause in the same way as a company might approach the promotion of its product.
This is where a strong image can really help - recent research by PwR New Media revealed that 79% of journalists say that including a good picture with a news release increases your chance of the story being used.
Eye-catching images in blog posts and web articles can affect how they are viewed, how your blog is rated – and can lead to a story being re-published on other sites or in traditional offline media.
Artwork can also be used very directly in support of conservation awareness. In the spring of 2007 Pollyanna spent six weeks trekking and camping in the remote Himalayan kingdom of Bhutan, one of the world's last true wilderness environments.
Bhutan jealously guards its lifestyle and ancient traditions, and Pollyanna was the first wildlife artist to comprehensively document the wildlife and habitat in a series of paintings.
Pollyanna was granted a fellowship from Canada based society Artists for Conservation in support of this landmark expedition. While there, she met with government ministers, and representatives of the World Wide Fund for Nature, to learn more about the conservation issues facing the country.
B E
Right: Pollyanna shows her AFC expedition flag to a group of young Buddhist monks in Bhutan. Below: An appealing panda bear cub! Photos by Anna Louise Pickering.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101