First Quarter Ranges
MATTEL GIRLS
Key spring introductions for Barbie include Barbie Fashion Design Studio. which allows girls to have total control over the design process. Barbie Family products continues with more Barbie Sisters dolls and playsets, including Barbie Suds and Hugs Pups. Barbie’s new Spring movie Barbie A Mermaid’s Tale 2 is an exciting animated adventure sequel packed full of magic and mayhem. A strong toy range, including a surfer to mermaid transformation dolls, will accompany its release.
Fans will be able to create totally new characters
with the Monster High Create A Monster Lab. Throughout 2012, toy product will tie in with web content including Sweet 1600 Monster High Dolls and even Draculaura’s sweet 1600 gift - a brand new car. Polly Pocket bursts into 2012 with engaging
CGI animated content plus a destination website. Innovative ‘stick n play’ technology will create a whole new way for girls to play with Polly. The Polly Pocket Hangout House, where all dolls and accessories in the play set, incorporates a suction cup. Girls can enjoy water-play adventures with Polly’s Flip N Swim Pool Party. Disney’s ‘Tangled’ and Mattel’s range of toys
has been a huge success. A core collection will carry through including Tangled Rapunzel Doll with her signature 10 inch hair and Tangled Favourite Moments Small Doll Assortment. Core Disney Princess dolls and playsets continue with refreshed detailing on the Sparkle Princess collection. Fijit Friends, remains in the spotlight throughout
2012 with the addition of Fijit Friends Newbies, pint- sized, singing Fijit Friends. Also Password Journal, has a refreshed and TV advertising support.
BOYS Following the unveiling of the top secret Hot Wheels Test Facility and the introduction of the adrenaline- fuelled Team Hot Wheels drivers, boys will now be able to extend the fun in 2012 with Team Hot Wheels products, including the Team Hot Wheels Crash Canyon Challenge. This trackset sees two drivers face-off in the ultimate driving duel. In addition, the core Hot Wheels diecast car line gets a Team Hot Wheels makeover and will feature in a heavyweight integrated marketing programme including TV advertising. There is exciting new addition to Wall Tracks with the launch of Mid-Air Madness Matchbox also gets a makeover with a cool new
64 Toyworld range of ‘unstoppable’ vehicles.
ENTERTAINMENT Following the hugely popular live arena tour and with new movie Batman: The Dark Knight Rises slated for release in July, there’s a toy to suit every age Bat-fan, from chunky Fisher-Price Vehicles and the super- size Imaginext Batcave to the Batman Stealth Strike plus an assortment of action fi gures, vehicles and accessories. Disney Pixar’s Cars has truly earned its spot
as an established property. Products for spring include Cars Change Ups; these 1:55 scale vehicles take scene recreation to the next level. The Victory Lane Trackset will bring this to life with Change Up Activation Points The award-winning Secret Spy Attack Finn McMissile will also continue. The buzz about Toy Story continues with Turbo
Glo Buzz Lightyear continuing and there’s innovation with the Colour Splash range of two inch buddy fi gures and the Colour Splash Slide ‘n’ Surprise Playground. It’s set to be another big year for Mattel’s WWE
toy line, featuring the new WWE FlexForce Lightning Figure Assortment and the WWE Tornado Takedown Ring. There are new additions to the WWE Rumblers line including WWE Money In The Bank Carrying Case. The Mattel Entertainment line up will be completed with the Cartoon Network property Generator Rex.
GAMES Its game on for Mattel with its range of kids’ games and family favourites including some new additions joining Scrabble, Pictionary and Uno, including Phase 10. Following the success of Angry Birds Knock On Wood, a brand new adventure Angry Birds On Thin Ice plus a Angry Birds Card Game are being launched.
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