Mike does it right for HIT
T
he Pre-School licensing sector is without doubt one of the most competitive – not to mention crowded - areas of the market. Hit Entertainment occupies an enviable position as the leading exponent of
Pre-School brands in the UK; Thomas and Friends is a perennial favourite, whilst Fireman Sam has enjoyed a tremendous renaissance in the last few years, and is now fi rmly established as the number 2 Pre-School boys’ brand. However, it’s been some while since Hit launched a brand new property into the market (since Bob the Builder made his debut in 1999 in fact). That is all set to change with the
30 Toyworld
arrival of Mike the Knight. Co-produced with Corus Entertainment’s
Nelvana Studio, Mike the Knight is a new 52 x 12’ CGI series which transports viewers back in time to a magical medieval age. Mike is a young boy with a big future ahead of him. The son of the King and Queen of Glendragon, he is determined to follow in his father’s footsteps to become a brave and noble knight. With the triumphant motto “Be a Knight, do it right” the would-be hero is joined in his adventures by a host of characters including his trusty steed Galahad, two friendly dragons, Squirt and Sparkie, and his sister Evie, a trainee wizard. The series launched on CBeebies on 31st
October, having already made its debut in Canada earlier in the autumn. Although it’s too early for any viewing fi gures to have been released, anecdotal feedback has been very positive. Having seen a couple of episodes prior to transmission myself, I can certainly see why. The animation is high quality, the characters are appealing and there’s a rich vein of humour running through the whole show; it’s educational, but fi rst and foremost, it’s entertaining. Toy World recently caught up with Hit
Entertainment’s Jon Owen to fi nd out why he believes Hit has a winner on its hands.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76