The Team...
John Baulch Publisher
john@toyworldmag.co.uk 01442 840 304 07932 651 207
Lewis Eckett Editor
lewis@toyworldmag.co.uk 01442 840 305 07709 185 032
Tiffany McClure Editorial Assistant
tiffany@toyworldmag.co.uk 01442 840 306
Mark Austin Advertisement Manager
Mark@toyworldmag.co.uk 01442 840 307 07809 429 624
Graeme Thomas Production Manager
graeme@toyworldmag.co.uk 07792 889 919
Anita Baulch Circulation
anita@toyworldmag.co.uk 01923 711 439
Contributors Ali Mafi , David Ripley and Jo Nicholson
www.toyworldmag.co.uk Social Networking
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30 Regulars
05 From the publisher 06 News 16 Marketing World 18 Independent Survey 27 Licensing World 38 Viewpoint 73 World News 74 Allegedly
62
CONTENTS November 2011 volume 1 issue 3 Features
14 Dream Toys The 2011 list of top Christmas toys is now out.
20 indie Viewpoint Jo Nicholson of Little Nut Tree Toys is making mistakes – lots of them. But that’s OK.
21 Retail Profi le Lazar Vukovic of Toytown in Corby has just
opened his fi rst store and is planning more.
22World Book Day How retailers can benefi t from kids planning fancy dress for World Book Day.
30 HIT Entertainment Toy World investigates HIT’s newest property for
a decade: Mike the Knight.
32 Moshi Monsters The global success of Moshi Monsters has spawned a multitude of toy-related licences as Toy World discovers.
36 Face to Face Toy World talks to GP Flair’s Peter Brown about
his move up to chairman and the future for the UK business.
40 Face to Face Drumond Park’s Claire McCool talks exclusively
to Toy World about the UK games market. 41 Fresh
New products and ranges to get toy shops’ tills ringing.
44 Outdoor Toys
Toy World looks ahead to brighter weather next year and the potential for retail sales.
57 Exhibition roundup
With Toy Fair, Nuremberg and CreativeWorld fast approaching, we look at how the shows are shaping up for UK visitors.
60 NPD News
Senior NPD analyst, Frederique Tutt gives an insight into the licensed toy market.
62 First Quarter
New products and ranges on the horizon for 2012.
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