GOODS&SERVICES
Bally System A ‘New Jersey First’
PromoNet promotional couponing solution in an administrative field trial for the Nevada Gaming Control Board. The PromoNet couponing solution gives South
Point the ability to design and manage a wide range of promotional campaigns from a worksta- tion PC, turning ordinary slot tickets into promo- tional coupons. The PromoNet campaigns can be downloaded via a secure network to the slot floor, players club, restaurants, hotels and shops, provid- ing an integrated couponing solution across the entire operation. “We believe that the PromoNet couponing
The Golden Nugget Atlantic City (formerly
solution will help us expand and streamline our casino marketing initiatives,” said Cliff Paige, direc-
Trump Marina) is installing a casino manage-
ment and promotional system from Bally Technologies that constitutes the first contract under the “New Jersey First” provision of the state’s gaming regulatory overhaul law that went into effect February 1. Under the new law, systems or games submitted
for approval in New Jersey before any other jurisdic- tion are subject to a streamlined 14-day approval process. The Bally system includes monitoring and tracking of both slot and table game play, as well as a module for issuance of patron promotional awards and vouchers. “We saw technology that had the potential to
improve casino operations and change the way casi- nos market to their customers, and we wanted to do our best to have Bally Technologies’ latest and great- est system in Atlantic City,” said David Rebuck, act- ing director of the New Jersey Division of Gaming Enforcement. “With the New Jersey First provision we were able to expedite the approval process while maintaining public confidence and trust in the integrity of the system.” The new system installation and field trial was a
joint project of the DGE, Bally, Golden Nugget and White Sands Consulting. “I commend the Technical Services Bureau and
Regulatory Enforcement Bureau for their exemplary performance in working with Bally Technologies, Golden Nugget Atlantic City and White Sands and in ensuring full compliance with New Jersey regula- tions,” said Rebuck.
South Point Launches FutureLogic Coupons
Thermal printing supplier FutureLogic, Inc. 62
announced that the South Point Hotel and Casino in Las Vegas has launched FutureLogic’s
tor of slots at South Point. “It will give us the ability to automatically trigger a marketing campaign based on game play metrics, player tracking infor- mation, POS systems and redemption terminals, and then monitor the success and return of each campaign. The PromoNet couponing solution will help us tailor casino promotions, so that we can match the reward to that of the player, with something they will actually use.” FutureLogic’s
template-based PromoNet promo- tional couponing solution is unique in that it gives casinos the ability to recognize and reward both carded and non-card- ed players by automatically triggering marketing campaigns based on real-time game play metrics and player tracking information. This solution allows marketers to issue a coupon at the game, POS or HBE (hospitality, beverage, entertainment) location to identify, differentiate and interact with their most valuable players, even those not using a player’s club card.
JCM to Supply Maryland Live! Casino
based Cordish Companies to supply the JCM iVISION bill validator for placement
JCM Global announced a contract with Baltimore-
on more than 4,750 slot machines and electronic table Games at the new Maryland Live! casino in
Global Gaming Business • November 2011
Anne Arundel County, Maryland. It is the latest in a string of good news for the
Las Vegas-based supplier, which has won the con- tract in every RFP to which it has responded this year.
“We were impressed by the superior quality
product presented to us by JCM,” said Robert J. Norton, president and general manager of Maryland Live! “With its dynamic capabilities and future-proof applications, we knew the iVIZION was the perfect fit for the world-class gaming des- tination we are developing at Maryland Live! Casino.” “We are thrilled that our winning streak con-
tinues with the trust and confidence the Cordish Companies and Maryland Live! Casino have extended to JCM,” said JCM Global VP of Sales Mark Henderson. “Casinos large and small, from coast to coast, are sizing up every available product on the market, and they are consistently choosing iVIZION, the best bill validator available.” The award-winning iVIZION is one of the
most advanced bill validators on the market. It features Contact Image Sensor (CIS) technology, which captures the entire image of a note or tick- et. iVIZION has a 99-percent-plus acceptance rate, with top counterfeit protection, an RFID ICB cash box with encrypted and web-enabled data and a 64-megabit flash memory.
NEWave Creates Web-Based Service
Software supplier and consultant NEWave has unveiled a new web-based service to support its
popular Title 31 software package, as well as sever- al other new components for its “myCompliance” and “Check Prove” software suites. NEWave’s Title 31 software, currently used by
more than 100 casinos in North America, helps streamline casino compliance operations to protect against costly fines. The new Title 31 Web Service provides a method for any vendor’s casino man- agement system to communicate with products related to NEWave’s Title 31 via a web service. The method is system-agnostic, so any casino using any vendor’s system can connect quickly. Additionally, NEWave has made advance-
ments to its myCompliance Suite to provide back- of-house staff with aggregated transaction report- ing by patron and further streamline paperwork and processes required by local, state and federal regulation. The new upgrades, appended free of charge to existing NEWave clients, give casinos:
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68