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TABLE OF CONTENTS


Vol. 10 • No. 11


NOVEMBER 24 Cover Story Into the Future


Bally Technologies is forging the future slot floor, as the merger of games and systems, new play mechanics, interactive slot play, floor-wide bonuses and mobile applications spell the latest reinvention of the world’s oldest slot-maker. By Frank Legato


On the cover: Bryan Kelly, senior VP of technology; Ramesh Srinivasan, president and COO; Richard Haddrill, CEO; Derik Mooberry, senior VP, products and operations


Features


Flying Straight . . . . . . . . . . .18 A team approach and a unified vision make Philadelphia’s SugarHouse team of female leaders one of best in the business. By Marjorie Preston


Massacre in Mexico . . . . . . .32 What the horrendous arson attack on Monterrey’s Casino Royale means for the future of Mexican gaming. By Barnard R. Thompson


Cream of the Continent . . .42 An overview of the strengths presented by the top casinos in South America. By Rich Geller


Money Handlers . . . . . . . . .46 The technology of slot machine money continues to evolve as sup- pliers of bill validators and ticket printers produce new innovations. By David Ross


The Innovators . . . . . . . . . .52 The 10th annual Global Gaming Business Gaming & Technology Awards recognize the top


products in the industry. By Frank Legato


The New G2E . . . . . . . . . . .38 A new venue and new date bring increases in exhibitors and atten- dees to the Global Gaming Expo. By Staff


Social Media Masters . . . . .54 The second annual Sherpie Awards recognize genius in the application of social media to casino marketing. By Patrick Roberts


www.ggbmagazine.com • November 2011 Columns


AGA Regulatory Reform . . . . . . . . . . .14 Frank J. Fahrenkopf, Jr.


Fantini’s Finance


Going Global . . . . . . . . . . . . . . .16 Frank Fantini


Legalization Japan in Two Years? . . . . . . . . . .22 Michael Hands


Table Games


Professional Dragon Hunters . . .30 Max Rubin


Tribal Gaming Realities and Opportunities . . . .36 Katherine Spilde


Departments


The Agenda . . . . . . .4 Dateline . . . . . . . . . . .6 Nutshell . . . . . . . . . .13 iGames . . . . . . . . . .50 Frankly Speaking . .56 Cutting Edge . . . . .58


New Game Review . . . . . . . .60 Goods & Services . . . . . . . . . .62 People . . . . . . . . . . . . . . . . . . .65


Casino Communications . . . . .66 With Walter Bugno, President and CEO, Spielo International


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