SIGN News
3M and NASCAR team up for Wrap and Win Campaign
3Mwrapandwin.co.uk hosts monthly prize draws and the chance to win the ultimate prize of an expenses- paid trip to a NASCAR race in Florida in 2012. Diversified technology company 3M is offering UK
vehicle wrappers and sign manufacturers the chance to win an all expenses-paid trip to the NASCAR (National Association for Stock Car Auto Racing) Sprint Cup Series
race in Florida which takes place in February 2012. This is the top prize in the 3M Commercial Graphics’ Wrap and Win campaign with NASCAR that is the subject of an advertising campaign currently running in the sign and graphics media. This full-throttle campaign offers a host of attractive prizes to reinforce 3M’s position at the forefront of vehicle branding and personalisation solutions. Via the 3M Wrap and Win micro site, vehicle
wrappers and sign and graphic producers can redeem their unique reference codes to be entered in the
attended single-day sporting events in the world and claims 75 million followers who purchase over $3 billion in annual licensed product sales. Fortune 500 companies, including 3M, sponsor NASCAR more than any other motor sport. 3M has sponsored NASCAR for over 10 years and sponsors
the Roush Fenway motor sports team, the Number 16 car and the 3M-contracted driver Greg Biffle. However, 3M’s involvement extends further than just sponsorship. The majority of NASCAR Sprint Cup cars feature a 3M logo on the front wing indicating use of 3M Controltac Graphic Film Series 180 that is a preferred product due to its reliable performance under the most demanding conditions, ease and speed of application and expert finish, core characteristics mirrored by the NASCAR racing team and its award-winning Pitbulls crew. Readers of Sign Update can visit the campaign
micro site at
www.3Mwrapandwin.co.uk or the Facebook page
www.facebook.com/3MGraphicsUK for more information.
competition draw to win a galaxy of prizes, including the trip for two to Florida in February 2012. Lucky winners will receive tickets to watch a NASCAR Sprint Cup Series Race, stay at top-class accommodation and gain exclusive NASCAR VIP access. Up until 31 December, three winners will also be drawn to win £100 in vouchers for their business that can be spent in over 40,000 outlets. The campaign micro site guides entrants through the promotion
that is open to purchasers of 3M Commercial Graphics’ materials. A product information section lists all of the qualifying 3M cast films for vehicle wrapping and general signage applications to enable the best product/s for a specific requirement to be chosen. Redemption codes are obtained once qualifying products have been purchased from either of 3M’s primary trade suppliers William Smith and Spandex. A Facebook page has also been set up to support the
campaign, allowing entrants to follow what 3M and NASCAR are doing, share comments and ideas as well as browse the latest image and video uploads from NASCAR and the vehicle wrapping community. NASCAR is one of the most viewed professional sports in
terms of television ratings in the U.S. and NASCAR races are broadcast in over 150 countries. NASCAR holds 17 of the top 20
74 Sign Update ISSUE 132 NOVEMBER/DECEMBER 2011
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