PROJECT News
Graffiti Design installs the signage at Brighton & Hove Albion FC’s new ground
Graffiti Design Ltd recently completed its biggest project to date – at the American Express Community Stadium, Brighton & Hove Albion Football Club’s new ground. The company tendered for the work and won under a combined bid with Icon of Sidcup, Kent.
The project encompassed a massive variety of signage styles
and types, from small signage such as ‘no smoking’ and ‘fire exit’ signs through general internal public and hospitality wayfinding to large scale stadium naming identity signs. Brighton & Hove Albion FC’s nickname ‘Seagulls’ features prominently in the signage project, which had a finished value of approximately £360,000. The largest units produced for the new stadium were the
American Express Community Stadium text signs measuring 36 x 1.8m curved and supported on structural steels, and the medium stadium name, also curved and some 26m long by 1.8m high, both using a flexface box and clipped skin system. The main ID signage also incorporated a totem 7m high by 2m
wide with chamfered edges, one of which is illuminated, plus two 3m high totems displaying digital imagery on sun bright LCD TV monitors, the same type of screens were also used internally as digital information hubs. In addition, Graffiti Design Ltd provided four mid-sized flex face badges, approximately 3x3m and 3m diameter, which are LED halo and back lit.
A close up of the large totem.
One of the four flex faced badges, which are LED halo and back lit. The wayfinding was generally aluminium panelling powder
coated with direct to media printing and vinyl decoration. It consisted high volume pans for the stand concourses, external flag style post and panel signs, wall and floor mounted directional directories as well as individual door plates and internal directories for the hospitality areas from 5mm aluminium plate. Individual suite names were produced using 15mm thick acrylic painted silver. Separately, Graffiti Design provided graphics for the stadium.
These included around 500m of digitally printed wallpaper, digitally printing on optically clear vinyl to create a frosted manifestation of Brighton Seafront railings for the club offices, life size images for the café area, and general vinyl works throughout This aspect of the project involved working with the club
Wayfinding signage to help fans find their seats.
Manager, Gus Poyet on the graphics for the players area and led to a visit by one of Brighton & Hove Albion’s most famous fans.
42 Sign Update ISSUE 132 NOVEMBER/DECEMBER 2011
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