PROJECT News
Creative FX and Citroën reflect on success at Manchester Pride
Car giant, Citroën UK, supported Manchester Pride this year and as well as sponsoring the event, the car manufacturer entered the parade with its Citroën DS4, wrapped in chrome vinyl by signage specialist, Creative FX. Revellers were clearly awed
by the chrome look: “Absolutely stunning,” and “Brilliant, gorgeous, I want one,” were typical reactions to the mirrored motor.
The vinyl-wrapped DS4 featured
in the parade, part of the ten-day event’s ‘Big Weekend’, which ran over the August Bank Holiday. The car was chaperoned around the parade by people dressed in matching metallic body suits. The car’s mirrored effect, which
was supplied by 3M, meant everyone attending the event was able to see their own reflection in the bodywork of the car. “Paraded with the clever strap line, ‘you are looking at the most
Crowds attending the parade were clearly awed by the chrome vinyl-wrapped DS4.
beautiful thing in the world‘, people spotted the play on words when they looked at the car and saw themselves,” says Chrissy Hughes, Events Coordinator for Citroën UK. The DS4, which was originally
red, was wrapped in chrome vinyl especially for the event. Chrome cars are very popular at the moment. Sean Davis, Director at
London-based car wrapping specialist, Creative FX, says: “Wrapping cars in chrome vinyl is always a harder job because there is less elasticity compared to other vinyls but the end result really is fantastic and the polish we used gave it that added shine quality.” It took four hard workers at
Creative FX to meet the two-day deadline of wrapping the curvaceous car in chrome attire. Sean concludes: “We have wrapped
a number of cars in chrome recently, including a 1990 Bentley, Jaguar XK8 and an Audi R8 for Elton John’s White Tie and Tiara Ball”. For further information telephone
020 8313 1146 or visit the website
www.fxuk.net
34 Sign Update ISSUE 132 NOVEMBER/DECEMBER 2011
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