www.parkhousethejeweller.com 11
natural substance on Earth, a diamond will be your oldest and most precious possession at three billion years old. Age may wither us, but a quality diamond shines forever. And that of course is part of the allure of these beautiful bursts of natural brilliance as since man first found them diamonds have been associated with beauty, love, wealth and even magic. Today, these precious stones still bestow all the virtues which make them the ultimate symbol of love and commitment. Nothing says ‘I love you’ quite like a solitaire – unless a brilliant cut cluster is more in keeping with her style! Another stunning range of diamonds is the Hearts On Fire collection which is exclusive to PARKHOUSE the Jeweller in Cardiff and this collection truly lives up to its promise of being The World’s Most Perfectly Cut Diamond. Using only the top 1% of the world’s raw diamonds, they are then entrusted to an elite group of craftsmen, who cut and polish the diamonds at 100X magnification – 10 times the industry standard – to give Hearts On Fire diamonds ultimate brilliance and intensity. Very few of the world’s diamond cutters are qualified to create a Hearts On Fire diamond, with these master craftsmen taking four times as long to cut and polish the stone, taking the time to create a brilliant, breathtaking diamond as unique and valued as the person receiving it.
The quality of cut in a diamond should never be taken lightly as in effect it’s like the difference between a 100 watt and a 40 watt light bulb! Poorly cut diamonds need more light to stand out while a perfectly cut stone will show its ‘fire’ and ‘brilliance’ even in a candle-lit room. To ensure your diamond has the necessary ‘fire’, study it away from direct light as even under a table or in shadow it should shine brilliantly.
But for those still seduced by carat size
PARKHOUSE has devised the ingenius Grow Your Own Carats scheme and will take back any diamond bought at PARKHOUSE the Jeweller and swap for a bigger version. “Without doubt, a PARKHOUSE diamond retains value,” says Michael, “so we offer the Grow Your Own Carats upgrade system and it works brilliantly. Take diamond ear studs as an example. If a customer wants to upgrade a half carat pair to one carat, we’ll take back the old diamonds, and replace with the new ones and the customer only pays the price difference. It’s the perfect way to get bigger and better without blowing the budget.” So remember the next time you’re investing in
these beautiful, brilliant bursts of light that while a healthy helping of carats is good, a beautifully cut colourless D diamond is best – and although we can’t promise it’s brilliance will help you see any better in the dark, we guarantee it’s beauty will last an eternity.
ABOVE
Diamond solitaire rings, from £1,100, diamond stud earrings, from £400.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44