MALE GROOMING


A man’s world


Your extensive guide to the world of male grooming


and effi ciently. But while some men savour the time they spend selecting their grooming products, showing an interest in experimenting with new brands and products, many more know what they want and simply grab and go before you can say ‘would you like to try the new…?’ For those seeking some advice, we’ve put together this guide to basic male skincare, shaving and hair care techniques – and for the rest of them, maybe sneak in a reference to Saturday’s match result? That’s sure to get ‘em hooked!


T Skin deep


Men’s skin differs from women’s in some major, and obvious ways. For one, it’s hairier, says Wilkinson Sword Movember grooming expert, Jason Shankey: “It’s got a lot more hair on it, it’s thicker, and it’s oilier,” he says. In fact these factors are linked, as each hair follicle is lubricated by its own oil gland, so the more hair a person has, the oilier their skin will be. Shankey adds: “A lot of guys also have sensitive skin, which is made worse because they have to shave it, but it can also become red when touched.”


What they need: With all the above in mind, it is clear that men need to use products that are suited to both oily and sensitive skin. Richard Sawyer, spokesperson and international


52 Pure Beauty November 2011 www.purebeauty.co.uk


he average man spends 18 minutes a day grooming himself, according to new research by QVC. So that’s probably the same amount of time he spends, say, savouring his lunchtime BLT, or playing half a game of FIFA. Either way, it’s not an insignifi cant amount of time. It shows he wants to look good, and wants to do it effectively


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