Editor’s letter
We read with interest the news this month that Tesco is opening new beauty shops within three of its biggest stores. Having introduced beauty salons earlier this year, the beauty retail areas in these stores will not only stock more premium brands than the retailer has done previously, but will also have manned beauty counters for several of them (see page 26 for more details). Tesco has embraced the fact that dedicated beauty retail staff can have a hugely positive effect on
customer experience and therefore sales – which of course, we have all known for years! In fact, the sales consultants are crucial to keeping the beauty business alive. For this reason, we launched our fi rst Pure Beauty Consultant of the Year Awards this year, to recognise and reward the staff whose passion, skill and knowledge make a real difference to their stores’ sales results. The winners were announced at the Pure Beauty Awards on 6 October where we also revealed the winners of our annual product awards – the best beauty launches of the past 12 months, based on innovation and effi cacy. You can read all about the winners of both sets of Awards from page 31. While NPD is a cornerstone of the vibrant beauty industry, we mustn’t forget the timeless heroes that have been around for years and still continue to appeal to customers – take a look at our classic brands feature on page 58 for some examples that have stood the test of time.
We hope you enjoy the issue! Emily Miller, Editor
25 27 31
Contributors Philip Kingsley
is regarded as the world’s most respected authority on hair and scalp health and is responsible for coining the phrase ‘bad hair day.’ During
his 55 years as a trichologist he has worked with politicians, royals and celebrities including Audrey Hepburn, Sir Laurence Olivier, John Travolta, Kate Winslet, Renee Zellweger, Lucy Liu and Sigourney Weaver at his clinics in New York and London. In 1997 he created the fi rst trichology-driven hair and scalp care range, Philip Kingsley Products. Page 17
Esther Cooney
is a fully qualifi ed beauty therapist, and has been Pravera’s training manager for a year, providing training for its lavera, MADARA, Primavera and
Terre d’Oc brands. She provides high quality training and education to individual therapists, salons and spas and advises therapists and retail staff about all Pravera brands and products. Esther was previously training manager at Dr Hauschka for four years before setting up a treatment room at home three years ago, which she still runs alongside her role at Pravera. Page 20
Jason Shankey
is the UK’s leading authority on male skincare, shaving and styling. He is on a mission to improve the way British Men look, feel and think about
themselves. Jason opened his fi rst grooming salon in 1997 and now has a rapidly expanding group of Jason Shankey Male Grooming & Lifestyle establishments around the UK, with a celebrity client list that has included Formula 1 World Champion Jenson Button. He regularly appears on This Morning, Sky News and Capital Radio. Page 52.
www.purebeauty.co.uk
November 2011 Pure Beauty
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