Who gets it?


T e Spa Business ezine is read by managers, decision-makers, architects, designers and buyers from across all parts of the industry. Readers are operators and decision- makers in a wide range of diff erent spas worldwide, from resort and day spas to hotel and thermal spas and from medical spas to destination spas. T e ezine also has a strong readership among investors, suppliers and industry bodies.


Strengths


If you need to tell the industry about a new launch or some important company news, the ezine can reach out to the market quickly and cost-eff ectively. It also allows you to link


to a range of other digital promotions such as video, PDF downloads and digital turning pages editions of your sales material. T e ezine is a highly


eff ective and interactive medium which gives creative power to your promotions.


buyers calling you


CASE STUDY


ezine dominator campaign Gathering prospects and making sales


Our client wanted to


launch a new product and the brief was to generate sales leads quickly and to make maximum impact. T e client also wanted to


give buyers the opportunity to download a newly launched catalogue from its website and also give them the opportunity to order a printed copy of the catalogue. We placed the catalogue


online on our digital turning pages system and also ecommerce enabled it so


buyers could order directly from the catalogue. We then linked this to an


ezine dominator so each time a buyer read a story on the ezine, the company’s advertisement was displayed with links to the ecommerce enabled catalogue, links to its website and a window which enabled the buyer to submit their contact details to request a printed catalogue. As well as profi le raising,


this also enabled the client to capture prospects’ details.


EZINE DOMINATOR PACKAGE


SIZE Header Share 181x94 px, Poster Advert 470x690 px T e package includes a Header Share advert at the top of the ezine, to the right of the Spa Business logo, plus a Large Poster advert which appears when buyers click for details.*


*excludes advertorial stories carried on the ezine READ SPA BUSINESS MAGAZINE ONLINE WWW.SPABUSINESS.COM/DIGITAL 9


EZINE BANNER


SIZE 480x60 px A Banner advert on the Spa Business ezine places your promotion and web link in front of key buyers and decision-makers. T e Banner advert sits just under the top stories, so it’s seen on the main screen.


EZINE ADVERTORIAL


SPECIFICATION advertorial, 200 words, plus image 500x400 px T e ezine has one Advertorial slot which can be booked to promote a specifi c product or service. Located at the top of the ezine, this prime position generates high levels of responses.


EZINE SPECIAL PROMOTIONS


SIZE to order If there’s something you want to achieve that can‘t be covered by our existing ezine promotions, we’ll be happy to work with you to invent a new and customised solution to get the results you’re aiming for.


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