Who gets it?
T e Spa Business ezine is read by managers, decision-makers, architects, designers and buyers from across all parts of the industry. Readers are operators and decision- makers in a wide range of diff erent spas worldwide, from resort and day spas to hotel and thermal spas and from medical spas to destination spas. T e ezine also has a strong readership among investors, suppliers and industry bodies.
If you need to tell the industry about a new launch or some important company news, the ezine can reach out to the market quickly and cost-eff ectively. It also allows you to link
to a range of other digital promotions such as video, PDF downloads and digital turning pages editions of your sales material. T e ezine is a highly
eff ective and interactive medium which gives creative power to your promotions.
buyers calling you
ezine dominator campaign Gathering prospects and making sales
Our client wanted to
launch a new product and the brief was to generate sales leads quickly and to make maximum impact. T e client also wanted to
give buyers the opportunity to download a newly launched catalogue from its website and also give them the opportunity to order a printed copy of the catalogue. We placed the catalogue
online on our digital turning pages system and also ecommerce enabled it so
buyers could order directly from the catalogue. We then linked this to an
ezine dominator so each time a buyer read a story on the ezine, the company’s advertisement was displayed with links to the ecommerce enabled catalogue, links to its website and a window which enabled the buyer to submit their contact details to request a printed catalogue. As well as profi le raising,
this also enabled the client to capture prospects’ details.
EZINE DOMINATOR PACKAGE
SIZE Header Share 181x94 px, Poster Advert 470x690 px T e package includes a Header Share advert at the top of the ezine, to the right of the Spa Business logo, plus a Large Poster advert which appears when buyers click for details.*
*excludes advertorial stories carried on the ezine READ SPA BUSINESS MAGAZINE ONLINE WWW.SPABUSINESS.COM/DIGITAL
SIZE 480x60 px A Banner advert on the Spa Business ezine places your promotion and web link in front of key buyers and decision-makers. T e Banner advert sits just under the top stories, so it’s seen on the main screen.
SPECIFICATION advertorial, 200 words, plus image 500x400 px T e ezine has one Advertorial slot which can be booked to promote a specifi c product or service. Located at the top of the ezine, this prime position generates high levels of responses.
EZINE SPECIAL PROMOTIONS
SIZE to order If there’s something you want to achieve that can‘t be covered by our existing ezine promotions, we’ll be happy to work with you to invent a new and customised solution to get the results you’re aiming for.
| Page 2
| Page 3
| Page 4
| Page 5
| Page 6
| Page 7
| Page 8
| Page 9
| Page 10
| Page 11
| Page 12
| Page 13
| Page 14
| Page 15
| Page 16