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E-Member Spotlight Equity Marketing Alliance Joins E-Member Program By Lindsay Kennedy I


n September, National Sorghum Producers welcomed Equity Marketing Alliance LLC as the latest company to join the NSP E-Member program.


Equity Marketing Alliance, which is headquartered in Enid, Okla., is one of the largest originators of sorghum in Okla- homa and currently operates 68 locations in Oklahoma, Texas and Kansas.


Expanding opportunity


Tom McCreight, CEO of Equity Marketing Alliance, said his company’s partnership with NSP will help them with their producer education and training programs while providing representation in Washington, D.C.


“Partnering with NSP will provide support for our train- ing programs and producer meetings where we discuss sorghum management practices and the agronomic side of growing sorghum,” he said.


“We hope to utilize our partnership to develop new uses for sorghum and create more opportunities for the crop.”


A vital replacement Sorghum is an instrumental part of Equity, McCreight said.


“We feel like grain sorghum is a big piece of our future, es- pecially within our dryland rotation programs,” he said. “It will enhance producers’ ability to clean up their fi elds and generate extra income for the farmer.”


McCreight said sorghum will continue to play a big role as water tables in the Texas and Oklahoma panhandles become depleted.


“We will look more to dryland crops like sorghum to re- place irrigated corn acres in areas where water availability is an issue,” he said. “Looking ahead, sorghum is a vital replacement for fi lling those irrigated corn acres.”


Marketing services


Equity Marketing Alliance does 100 percent of the market- ing for all its cooperative members.


SORGHUM Grower Fall 2011 13


“We represent 68 farming communities in three states, and we feel a responsibility to provide marketing education, training and advice to those producers.” McCreight said.


“We off er a variety of products that help producers capture the best opportunity possible for their grain.”


A lasting impression


After participating in NSP’s spring DC Fly-in earlier this year, McCreight said he was impressed with the hard work NSP is doing for sorghum producers and elevators.


“We look forward to working with NSP and are excited about the opportunities we can create together for the industry.”


NSP welcomes Equity Marketing Alliance and looks for- ward to serving their members and representing them in Washington, D.C.


For more information about the NSP E-Member Program, contact Kelly Riney at kelly@sorghumgrowers.com or 806-749-3478.


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