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Your 2011 Check-off Dollars


USMEf Report: Expanded access to Chile positive for U.S. beef U.S. Meat Export Federation (USMEF) Economist Erin Daley discusses Chile’s lifting of its 30-month cattle age restriction on U.S. beef imports. This move is expected to have a positive im- pact on export activity, as Chile has recently developed into our most promising beef market in South America. U.S. beef exports to Chile more than tripled last year to $6.2 million, while Chile’s total beef imports from all sourc- es topped $700 million. With improved market access


and with South American beef supplies being very tight, Daley projects that U.S. exports to Chile could reach 4,000 metric tons in 2011, with export value exceed- ing $22 million. She cautions, however, that Chile’s onerous labeling requirements have not changed, and they will contin- ue to temper export growth to this market. For example, Chile requires individual labeling of primals and requires the equiva- lent Chilean quality grade to be designated. These unique label- ing regulations increase costs for beef suppliers and can some- times deter them from serving the Chilean market.


Beef Checkoff funding relief in Japan In a combined effort of the Cattlemen’s Beef Board and the Federation of State Beef Coun- cils, the Beef Checkoff Program is investing a total of $200,000 to help feed consumers in Japan who were injured, misplaced and left homeless and hungry by the devastating earthquake and tsunamis there. “It’s just about impossible to imagine the challenges those folks in Japan are facing right now,” said Beef


Board Chairman Tom Jones, who also chairs the Operating Committee. The Beef Promo- tion Operating Committee last week approved an amended 2011 foreign-marketing propos- al – or “Authorization Request” – that added $100,000 from the Beef Board budget to help fund a Japan Relief Program estab- lished through the U.S. Meat Export Federation (USMEF), a contractor to the Beef Check- off Program. Federation Chair- man David Dick of Missouri said the Federation voted to send an additional $100,000 from its budget, for a combined check- off investment of $200,000. Jones said the funding for the CBB por- tion of the relief fund will come from money released from Fis- cal Year 2010 projects that were completed under-budget. At a recent meeting in Denver, USDA Marketing Specialist . he beef checkoff investments will help provide U.S. beef and beef products to help with the food shortages in Japan, which are expected to continue on well into the year. The relief program involves pooling resources to source beef in the U.S., ship it to Japan, and then use existing dis- tribution channels and key ac- counts in foodservice and retail to develop meals for delivery to displaced consumers.


What has The Beef Checkoff Program’s CONSUMER INfOR- MATION Program Area Done for Me Lately? Cooking Light highlights Beef Choices – “If you’ve ever won- dered about grass-fed beef, here’s the skinny on price, qual- ity, taste and cooking” was the introduction of Grass-Fed Beef vs. Grain-Fed Beef this month in Cooking Light magazine. The


checkoff provided background on the choices of beef and an interview with Dr. Shalene Mc- Neill for the article, which drew reached more than 4 million consumers in the print and online editions. Telling the Beef Story – The checkoff-funded National Beef Speakers Bureau (NBSB) re- cently provided extensive pub- lic-speaking and beef-industry training to 20 cattlewomen from across the country to help them “Tell the Beef Story.” Each par- ticipant now is scheduling con- sumer speaking engagements, toward the goal of conducting at least 25 speaking events each during the year. These NBSB vol- unteers represent diverse seg- ments of the industry, ranging from fifth-generation ranchers to feedlot owners to meat proces- sors to attorneys to professional educators – but all share a pas- sion for telling consumers the true story of beef.


Florida Beef Council, Inc.


BOARD OF DIRECTORS: Chairman / Roger Butler, Lorida


Treasurer / Henry Kempfer, Melbourne OTHER MEMBERS


Randy Barthle, Dade City (Farm Bureau) Cliff Coddington, Bradenton Raymond Crawford, LaBelle Ashby Green, High Springs Erik Jacobsen, St. Cloud


Dwain Johnson, Gainesville, (IFAS) Alan Kelley, St. Cloud


George Kempfer, St. Cloud Carl McKettrick, Arcadia, (FALM)


Wendy Petteway, Zolfo Springs, (FCW) Larry Williams, Gainesville (Allied)


EX-OFFICIO MEMBERS


Jim Strickland, Myakka City Jim LeFils, Osteen


Roger West, Gainesville


CHIEF EXECUTIVE OFFICER Jim Handley, Kissimmee


DIRECTOR OF BEEF MARKETING


& PROMOTION Ashley Hughes


THE FLORIDA CATTLEMAN / MAY 2011 / 21


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