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| Innovations | FIT Extra Supplements/Nutritional Products


WORLDWIDE SPORT NUTRITION / MET-RX


MET-Rx Big 100 Colossal Bar MET-Rx Amplified Shooter


MET-Rx presents its “energy bullet,” the Amplified Shooter, a one-of-a-kind energy shot in a unique, capsulized deliv- ery system. Each 2.9-ounce vial contains 200 mg of caffeine, plus synephrine. This highly-concentrated formula is designed to rev up the mind and body and magnify energy levels to produce a rapid intensity spike. Flavors include orange and fruit punch. Users are advised to read all label directions and warnings prior to use.


The fans of Colossal Bars can now also enjoy the incredible flavor of apple pie. Each MET-Rx Big 100 Colossal meal- replacement bar contains 32 grams of high-quality metamyosyn protein blend, and is loaded with vitamins and minerals. The new crispy apple pie version is made with real fruit. Other Colossal flavors include peanut butter, caramel crunch, and super cookie crunch.


MET-Rx Protein Plus Bars


MET-Rx Protein Plus is a popular high- protein bar that can also provide clubs’ pro shops with an added boost. One of the top-selling nutrition bar brands in the U.S., the MET-Rx Protein Plus bars contain 32 grams of protein, including metamyosyn protein blend, lots of vita- mins and minerals, and zero grams of trans fat. Flavors include chocolate roasted peanut, chocolate chocolate chunk, chocolate fudge deluxe, and mud pie fusion. MET-Rx plans to support the sale of Protein Plus with a multi-million-dollar marketing and advertising campaign.


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ihrsa.org | NOVEMBER 2011 | Club Business International 79


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