| Innovations | FIT Extra Supplements/Nutritional Products
Fueling Members’ Performance
Today’s nutrition and weight-management products are increasingly sophisticated
Despite a persistently challenging economy, sales of sports-nutrition and weight-loss supplements reached $22.7 billion in 2010, with a compound growth rate of 10.2% over the past 13 years, according to research fromNutrition Business Journal. And health clubs are increasingly seeking to capitalize on this expanding opportunity.
“The interest from clubs looking to carry nutritional products continues to rise because nutrition is a natural extension of the business,” observes Neal Spruce, CEO of dotFIT, who reports that his company’s business has doubled annually for the past three years. “It’s our responsibility to inform clients about what they need to live well and help prevent disease.” With U.S. consumers becoming savvier about nutrition and more
concerned about preventative medicine, makers of supplements and weight-management products have diversified their offerings to meet various demands. “More people understand how critical nutrition is relative to achieving
their performance or wellness goals,” notes Dan Young, president and CEO of Performance Food Centers (PFC). He indicates that the company’s all-natural Protein-Bio Whey and Joint Blend are sold in almost 1,100 health clubs. “We devote a great deal of resources to delivering and defining our products and educational materials.” City Blends, Ltd., provides low-sugar and high-protein smoothies
for consumption before and after workouts. “We’re continually trying to develop our products to help exercisers replace vital nutrients conveniently and quickly,” explains Stephanie Suddarth, the company’s president. And dotFIT reports a growing popularity in multivitamin- mineral formulas and omega-3 supplements; creatine, caffeine, and beta-alanine in athletic performance products; and meal-replacement bars and powders for weight loss. “Meal-replacement options offer portion control, meal frequency,
accurate calorie counts, and freedom of choice when engaging in ‘tra- ditional’ food meals,” says dotFIT’s Spruce, emphasizing supplements’ importance in helping Americans fight the ongoing battle of the bulge. But it’s not just about selling products to club members. “All
supplements should be integrated into a complete nutrition and exercise plan, and health clubs should have qualified fitness professionals who guide members to the proper products by creating nutrition programs based on their goals, medical screening, etc.,” adds Spruce.—|
– Julie King,
julie.king1@
comcast.net ihrsa.org |
SUPPLEMENTS / NUTRITIONAL PRODUCTS
ABBOTT NUTRITION
EAS Myoplex Original
Abbott Nutrition provides a wide range of innovative nutrition products, including Myoplex, to take club members’ workouts to the next level. Loaded with carbs, pro- tein, and other nutritious ingredients, this family of products is essential for serious fitness enthusiasts and sports athletes. In powder form, Myoplex provides 42g protein, 300 calories, 22g carbs, 6g fat, and comes in Vanilla Cream, Chocolate Cream, and Strawberry Cream. In shake form: 42g protein, 300 calories, 19-20g carbs, 7g fat; in Vanilla Cream, Chocolate Fudge, Strawberry Cream, Cookies & Cream, Rich Dark Chocolate, Mocha Latte, and Banana Cream.
CITY BLENDS, LTD.
Smoothie Cafes
City Blends is a turnkey juice-bar operation, offering a full smoothie menu that’s conveniently dispensed via sophisticated blending equipment. The City Blends program includes built-in support and professional marketing. Club owners can serve nutritious, delicious smoothies with the consistency and quality of a name brand, generating additional profits, and creating a social area for their club. The company’s CITY MiNI program is a back- to-basics, hand-pour alternative to the original turnkey program.
NOVEMBER 2011 | Club Business International 73
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