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| Innovations | What’s New Iron Grip Barbell Company


Functional Training, from Iron Grip


» Iron Grip Barbell Company has introduced the Iron Grip Functional Training Set, an easy and cost-effective option for health clubs looking to create a dedicated functional strength-training area. The set consists of a compact, space-saving rack that’s preloaded with nine pairs of Iron Grip Urethane Dumbbells, ranging from 5 to 35 pounds, to suit exercisers of all levels. Iron Grip’s maintenance-free urethane dumbbells


offer welded handles and permanently engraved weight markings for durability. The company’s proprietary urethane formula is hardwearing and long-lasting. For more information, contact the company at 800-664-4766; irongrip.com. —|


Clif Bar & Company


Changing tastes, from Clif Bar


» Clif Bar & Company has announced the nationwide avail- ability of a new flavor, Coconut Chocolate Chip, along with new recipes for two popular flavors, Apricot and Peanut


Toffee Buzz. Coconut Chocolate Chip is loaded with toasted coconut and chocolate chips, creating a delicious, decadent taste. Apricot now features 50% more apricots, and Peanut Toffee Buzz has even more peanut butter and more real toffee pieces. Every CLIF BAR is made with 70% organic ingredients, and an optimal blend of carbohydrates, protein, and fiber for sustained energy. For more information, contact the company at 800-884-5254; clifbar.com. —|


Pro310, from Octane Fitness


IDEA Health and Fitness Association


»


Octane Fitness


» Octane Fitness has unveiled two new cardio models for health clubs: the xR5000 xRide seated elliptical, for targeted lower-body conditioning, and the Pro310, a value-priced commercial standing cross-trainer offering outstanding quality. Equipped with a wide, cushioned seat and arm rests, the xR5000 incorporates Octane’s exclusive PowerStroke technology, which utilizes a longer elliptical motion to engage more muscles for greater caloric expenditure and 343% more glute activity, compared to recumbent bikes. The Pro310 offers a 20.5" stride length, MultiGrip and Converging Path handlebars, and Octane’s signature workout boosters. For more information, contact the company at 888-628-2634; octanefitness.com. —|


» To help consumers tap into the knowledge of thousands of fitness professionals, IDEA Health and Fitness Association has created an online resource called IDEA Answers, at ideafit.com/answers. This real-time question-and-answer tool enables anyone with a health and fitness question to easily and instantly access reliable, collective knowledge for free, simply by typing in a query. “IDEA Answers is an incredible resource that gives everyone who has Web access a direct line to qualified, verified professionals throughout the world,” explains Kathie Davis, the executive director of IDEA Health and Fitness Association. For more information, contact the company at 800-462-1876; ideafit.com. —|


ihrsa.org |


NOVEMBER 2011 |


Club Business International 69


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