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comment opinion Healing with care C
How are such cancer patients treated? Well not always too well – as the approach to caring for cancer patients is fairly clinical. Oſten one learns the cold, hard, clinical facts in the doc- tor’s office and then progresses through a series of treatments, surgeries and decisions – again with little comfort or support. Inspiritas in San Antonio is a spa for cancer patients, their families, and their caregivers. It was conceived by the START oncology centre – a gr porup of physici ns and nurses who were inspired to give better support, care and yes love t to cancer victims. At Inspiritas, patients can get physician prescribed massage from ther- apists trained at centres such as MD Anderson. Patients and their families can use the mediation room there without any charge. Te centre also offers guided imagery, yoga, acupuncture, T’ai
E o innovation.
tinuously through weekly, monthly, biyearly and yearly sessions. Each session is dedicated to refresh and update existing treatment protocols and to introduce cutting edge technology and Chi, Qi Gong and Reiki as well as massage and
ancer is a frightening word. Does it mean the end of life, an impaired life, radiation, chemotherapy or what? Does it mean disfigurement?
Education, education, education
The spa industry can play its part in bringing a sense of control back into the lives of individuals afflicted with cancer
ducation is what survives when what has been learned has been forgotten. Tis is why Red Door Spa Holdings believes in a continuing education
programme that will ensure a “Wow!” to our guests during every visit. Aſter a closed study of our business and of our team, we ran a few different education pro- grammes to determine the most efficient and results’ oriented one for Red Door Spas. During the testing period, we learned that it is essential to not just have an educational programme, but one that is customized to your associates’ needs and business goals. Red Door Spa’s education
ogramme is based on our brand mission and Mary Tabacchi vision, industry trends and our commitment
MarCornelia Zicu
Te education programme is conducted con- in spa educat iion. An associate professor of Cornell University, Mary has also had
y is a spa industry veteran and pioneer Corneli
s the chief creative officer of Red
Door Spas. Originally f om Romania, she’s an undergraduate scholarship created up Cornelia Spa in New York in 2004
“Inspired and empowered leaders will have the knowledge and skill to translate information back to their teams”
“The greatest gift that spas can give to all clients is caring and healing in a loving ambience”
healing touch. Patients can come to meditation and exercise classes with no expense. Please note that all of these modalities have been stud- ied in depth by the National Institutes of Health. Yoga has been shown to improve cancer patients’ quality of life and sense of well-being. Patients can meet with an oncology regis-
tered dietitian to learn more about eating for health and healing. Tey can also get assistance with make-up and wig fitting in a warm and inviting setting. Te idea at this spa is to bring a sense of control back into the lives of individuals afflicted with cancer. Tere is no doubt that this spa is truly compassionate. It was founded by two tremendously caring individuals: Dr. Amy Lang, MD and Ms Ginger Kemmy RN, BS. Te START oncologists centre funded this program. Along the way Amy and Ginger teamed up with Lisa Starr of Preston-Wynne fame. At the 9 May meeting of the New York Spa
Alliance, Dr. Anthony Cahan, MD, FAC spoke about “making the breast cancer patient whole”. He spoke passionately about how women with cancer were disfigured in the past by cancer surgery. Tose womens’ survival rate were less than modern surgery with beautiful breast © CYBERTREK 2011
© CYBERTREK 2011
innovative treatments. Weekly and monthly education sessions are conducted via confer- ence calls by the national training directors with all the department leaders. Tese sessions are designated to communicate science news, new products and projects, promotions, and to resolve and offer the right advice for any con- cerns from the field. Tese conference calls are initiated by the national training director, but the model is for them to be interactive whereby everyone can express themselves and add value as we can always learn from each other. Te biyearly and yearly sessions are called
“Red Door Education Summit” for each depart- ment (face, body, retail, front desk). These sessions bring all the leaders together at one of the Red Door Spa resorts where they all receive four days of intensive education. At these sum- mits, the leaders are immersed in academic lectures as well as practical training. We also encourage the attendees to ask questions dur- ing these summits, challenge themselves with what they have taken for granted, and encourage them to disagree if they have a different point of view. We do this to break barriers between us and bring each person in the class closer to
reconstruction. Dr Cahan’s patients meet in his spa – like office complex where they have access to wig fitting as well as medical treatments. Note that the objective of these compassionate
physicians – the Start Group, Inspiritas and Dr. Cahan all seek to preserve dignity, self esteem and in women feminine beauty. Cancer is the second largest cause of death
among the over 18s aſter cardiovascular disease. Today mankind possesses the most technolog- ically advanced medical treatments in history. Yet we must heal the whole person, not simply “cure” the disease. Unfortunately, as the popu- lation ages, the risk for heart disease and cancer will rise. Te greatest giſt that spas can give to all clients is caring and healing in a loving ambi- ance. As we know, there are antidotes to these diseases which include nutrition and exercise. We as spas might refer those guests who ask to a physician, personal trainer, gym or dietitian. But we are best at holistic healing and caring. How to help cancer patients? Find your local
each other and to their passion of delivering outstanding service. For the Red Door brand, education is the soul
of the business and the summits are the best opportunities to grow the spirit of our lead- ers. Te inspired and empowered leaders will then have the knowledge and the skill to trans- late in detail all the information to their teams back home. To ensure that every summit and training session aſter that is successful, we have implemented an extensive evaluation process for both the content and the trainer. Tese evalua- tions also help us to determine the structure and content of future summits. Over the last three years, this education journey that I’ve created and implemented has proved to be a complete, detailed and successful one for Red Door. I believe that every spa guest should receive
oncologist office and ask to form a partnership. Ask where to train your licensed therapist in oncology massage and spa treatments. Let’s reach out and heal.
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value and this will be guaranteed through our associates that are constantly empowered with knowledge, inspiration and excitement. Te best way to do a treatment and provide the best customer service is to do it with knowledge, consideration and passion. Tis is why I believe in my educational motto: the mind is not a ves- sel to be filled but a fire to be kindled!
an expert in beauty and wellness an set in her honour by Te International Spa Association (ISPA) Foundation
Fresh from her visit to Red Door Spas’ National Training Summit, Cornelia Zicu explains the importance of continued training
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