>>> Franchise Why Reinvent the Wheel? Opportunity seekers looking to franchise W


ith the uncertainty of the economy and lack of job stability in Corporate America, many workers are strongly considering


opportunities instead of start-ups Jamie Linn recently purchased a Chunks O’ Fruti®


starting their own business. That’s hardly news. What’s become more than a trend, however, are entrepreneurs turning toward own- ing a franchise versus a starting their own business. “Many people starting their own business need that business to


replace an income from their previous job and also take care of the cost of running business. That’s a tall order for a startup,” said Susan Morris, senior vice president of Natural Fruit Corporation. “A fran- chise with a quality product and existing operating and training man- uals, as well as a marketing plan and an established brand provide a much safer and faster road to that objective in most cases.” As the makers of 100% natural Chunks O’ Fruti®


frozen fruit bars,


Natural Fruit Corporation recently revised its franchise opportunity through its sister company, Natural Franchise Group, to be even more attractive to opportunity seekers. Franchisees purchase a terri- tory to sell Chunks O’ Fruti®


frozen fruit bars wholesale to high traf-


fic locations like local convenience stores, hospital cafeterias, schools, independent grocery stores, deli’s, family style restaurants, and swim clubs. The opportunity also enables franchisees to also sell the enormously popular full line of Mars ice cream products—like Twix, Snickers, M&Ms and Dove bars—on a wholesale basis to those same retail locations as a Mars distributor. Each franchisee territory has a capacity for 1,000 freezers. Fran- chisees are then responsible for negotiating with merchants to place a Chunks O’ Fruti®


freezer at the location, stocking those locations


and acquiring new locations. While the opportunity does require an initial investment for the freezers and product, storage space for product and the refrigerated truck for delivery can be leased. The typical Fruti franchisee can start their business for around $100,000 and run the business entirely from a home office. “There is some training involved and you do need the truck and storage space to run your business,” said Morris. “But we help our franchisees with that process and provide training and materials to get them running. That usually takes about a week or so, depending on the person.”


The full Chunks O’ Fruti® franchisee package includes:


„ Franchise Fee $25,000 „ Minimum of 72 freezers „ Truck with freezer body Leased space in freezer warehouse „ Computer hardware and software „ Initial Fruti®


and Mars products inventory


„ Initial training and freezer placement for the first 72. „ Sales and marketing materials „ Mobile route management equipment and software


The Black EOE Journal www.blackeoejournal.com We recognize that our continued success depends on


the skill, creativity and initiative of all our Team Partners. That’s why we are constantly seeking bright, talented, self-motivated individuals.


If you’re interested in a career at UniFirst. UniFirst Corporation


68 Jonspin Road, Wilmington, MA 01887 1-800-347-7888


www.unifirst.com An Equal Opportunity Employer 53 franchise in


Albuquerque, New Mexico. An IT consultant to the legal indus- try and a member of a stage hands union in Las Vegas, she chose a franchise as a way to set her own schedule so she and her hus- band could settle on their ranch in New Mexico and eventually start a family. “The Fruti franchise opportunity was appealing on so many


levels, the first and foremost being it’s a great product that’s good for you and one we believe in,” said Linn. “The other appealing thing was being able to set my own hours. I’ve run my own IT consulting business and even though it was my own business, I was always at the mercy of my clients. With the materials and systems we’re given as Fruti franchise owners, we really do have the power to set our own schedule and also be successful.” Chunks O’ Fruti®


frozen fruit bars are 100% natural and con-


tain real fruit with no artificial coloring or flavoring--the fruit is spread evenly throughout each bar by a proprietary manufactur- ing process. It’s also low calorie and there are more than 20 natu- ral flavors to choose from. Fruti franchises are available across the U.S. For information,


please visit www.frutifranchise.com or contact Bruce Wildes, Acadia Business Advisors, LLC at 207-370-8210 or info@acadi- abiz.com.


About Natural Fruit Corporation Brothers Simon and Jorge Bravo Sr. founded Natural Fruit Corporation in 1985. Equipped with their vast backgrounds in food processing and production, the brothers set out to produce the highest quality, 100 percent natural, frozen fruit bars. Nearly three de- cades later, the company is still going strong, manufacturing more than 20 flavors of the Chunks O’ Fruti brand products—100 percent natural with no added colors or flavoring. All flavors and color come directly from the fruit! Chunks O’ Fruti brand products are Kosher-certified and gluten-free. In 2009, Natural Fruit Corporation entered into an agreement for its distributors to


offer the full line of Mars Ice Cream products, including Twix, Snickers, Dove bars and M&M brands. Natural Fruit Corporation began offering a revised franchise opportunity in 2010.


Fruti franchises are available across the U.S. For complete information on Fruti’s fran-


chise offering, please contact Bruce Wildes, Acadia Business Advisors, LLC at 207-370- 8210 or info@acadiabiz.com or visit www.frutifranchise.com. For information on Fruti products, please visit www.nfc-fruti.com.


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