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>>> DISABILITIES What Can EMPLOYERS Do?


Campaign Encourages Employers to Change the Disability Employment Landscape


A


new public outreach campaign is show- ing employers that it pays to foster an


inclusive and flexible work culture that considers the needs of all employees – in- cluding employees with disabilities. The Campaign for Disability Employ- ment, a newly-formed collaborative of leading disability and business organiza- tions, has launched What Can YOU Do?, a national effort designed to promote the hir- ing, retention and advancement of people with disabilities and dispel negative stereo- types about disability and employment. Every day, people with disabilities can and do add value to America’s workplaces.


However, in both good economic times and bad, people with disabilities have far fewer job opportunities than the general popula- tion. Through the What Can YOU Do? ef- fort, the Campaign for Disability Employ- ment is encouraging employers and others to recognize the value and talent that peo- ple with disabilities bring to the workplace, as well as the dividend to be realized by fully including people with disabilities – because at work, it’s what people can do that matters. Employers have much to gain by having a workplace that is open to everyone. Such universal thinking not only helps recruit


skilled employees, but also enhances cor- porate continuity efforts by helping em- ployers retain the talents of an aging work- force. And when it comes to doing business, being inclusive of people with disabili- ties—in


recruitment, retention and ad-


vancement—can offer companies a com- petitive edge. People with disabilities are known to be experienced problem solvers with a proven ability


to adapt. What’s


more, they mirror an important and in- creasingly expanding customer base. It’s easy for employers, and others, to participate in the What Can YOU Do? Campaign and drive positive change. For


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The Black EOE Journal


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