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Walton | Isaacson Named Supplier of the Year by the Southern California Minority Business Development Council for an Unprecedented Second Consecutive Year
W
alton|Isaacson (W|I), an independent- ly held, minority owned, full-service
advertising and marketing agency (walton-
isaacson.com) has just been named Sup- plier of the Year by the Southern California Minority Business Development Council (
scmbdc.org) for an unprecedented second consecutive year. The prestigious award extends a recent
streak of important honors for and is di- rectly linked to the agency’s ultra-success- ful campaign for the new Lexus CT200 hybrid. W|I has served as the Agency Of Record for Lexus’ Multicultural, Hispanic and LGBT marketing since 2007, and also developed the general market creative for Lexus CT200 U.S. launch, which debuted earlier this year. The Lexus CT200 repre- sents one of the biggest traditional and digital media launches in the automobile company’s history. With an expressed mission to be the
“Planet’s Most Interesting Agency,” W|I was founded in 2005 by industry leaders Aaron Walton and Cory Isaacson, in part- nership with famed NBA superstar/entre- preneurial legend, Earvin “Magic” John- son. The company, which maintains offices in Los Angeles, New York, Chicago and Tokyo, was recently honored with 19 Telly Awards for its creative work on the Lexus CT200h campaign and with two Creativity International Awards for its “Bellies” pub- lic service campaign on behalf of ONE (
one.org), the global anti-poverty advocacy group co-founded by acclaimed musician and human rights advocate, Bono. W|I’s Supplier of the Year (SOTY) hon-
or was once again initiated via the nomina- tion of Toyota Motor Sales USA, which oversees the sales, marketing, and distribu- tion of Toyota’s Lexus brand in the United
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States. W|I’s envelope-pushing CT200h campaign brings together many of the mu- sic industry’s most sought-after producing and composing talents with state-of-the-art visual effects from the talents behind eye- popping, Hollywood blockbusters. The campaign, which was expressly intended to make Lexus resonate with a younger generation of car buyers, has actually reso- nated across all demographic segments. W|I’s second-straight SOTY honor rein- forces the agency’s commitment to sup- porting other Minority Business Enterpris- es as well as its investment in the community at large. As a certified Minority Business Enterprise, W|I has a history of
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giving back to the communities, support- ing foundations such as: The Jackie Robin- son Foundation, Rodney & Holly Robin- son Peete’s HollyRod Foundation, The Magic Johnson Foundation and the Immi- grant Archive Project, and BET’s Intern- ship Program. With a network of corporate partners that include Unilever, Lexus, Cae- sars Entertainment Company, White Me- morial Medical Center and Jim Beam Brands, W|I has a wide array of channels to continue its work toward enhancing the communities it serves.
Source: BlackPRWire
The Black EOE Journal
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