3 CONTENTS
Editor Graham Parker 020 7419 2751
graham.parker@
jldmedia.com
Staff writer
Mia Hunt 020 7843 4320
mia.hunt@
jldmedia.com
Group advertisement manager Graham Harvey 020 7419 2755
graham.harvey@jldmedia.com
Sales executive Jiten Kataria 020 7843 4310
jit.kataria@jldmedia.com
Art editor Ivan Lee 020 7843 4339
ivan.lee@jldmedia.com
Advertisement production Ian White 01943 968262
scads@jldmedia.com
Managing director Tim Langford 020 7843 4317
tim.langford@
jldmedia.com
Editorial board Catherine Lambert, Jones Lang LaSalle
Colin Wilding, McArthurGlen Howard Morgan, RealService John Prestwich, Cushman & Wakefield Martin Taylor, Martin Taylor Associates Peter Levins, Bannon Andrew Parkinson, Bluewater Paul Sargent, Queensberry Martyn Chase, DTZ Bill Giouroukos, Westfield Caroline Kirby
Neil MacKenzie, The Disney Store
Shopping Centre 2nd Floor, Centa House, 61 Birkenhead Street, London WC1H 8BB 020 7843 4339
www.shopping-centre.co.uk
Shopping Centre is published monthly. ISSN 0964-1793 Annual subscription: £84 (UK & Ireland), others £140. Sample copy £10. Printed by Stephens & George Ltd
Average net circulation 9,170 (July 2010 – June 2011)
Distributed to:
What a week it’s been for Capital Shopping Centres. First the company unwittingly wandered into a social media minefield over some family photographs taken at Braehead. And then it lost a second
Editor’s letter
key executive, with Caroline Kirby following Kay Chaldecott out of the revolving door at 40 Broadway. One day someone’s going
to write a marketing case study about what happened at Braehead, and it raises myriad issues for centre managers everywhere. First, should centres try
to control photography when everyone has a camera with them at all times? And second. how do
management teams with only finite resources monitor and respond to what’s being said on Twitter and Facebook without
CONTENTS
NEWS & ANALYSIS 04 05 06
FEATURES 10
16 22
Chaldecott and Kirby quit CSC Social media storm at Braehead
Setback for Display Energy Certificates 08 Light night at The Rock
Marketing – Make your data count for maximum marketing value
Commercialisation – The penny drops for mall vending
Vertical circulation – The art of keeping customers moving
REGULARS 25 32 35
All rights reserved © JLD Media Ltd 2011
Page 06
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Twenty Years On – Anniversary special Data – All the latest retail facts and figures People – Land Securities’ BCSC party pays off
Page 10
being online 24 hours a day reading everything? The corporate changes are
arguably more important in the long term. Shareholders won’t be impressed by two corporate restructurings in six months as CSC lurched from a regional management structure and back to a centralised approach. And two long-standing CSC
executives have left the company, leaving the merger looking more and more like a reverse takeover by John Whittaker and his Trafford-based team. Graham Parker Editor
Shopping Centre
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