This page contains a Flash digital edition of a book.
25 ANNIVERSARY Combining leisure with retail is increasingly the future for the industry, finds Sean Kelly


The Fusion Factor


out atop the centre’s circular, sloped glass atrium with nothing else but air between him and the ground some 90 feet below. Phillips, a director for O2 developer Burford, was nearing the


L


conclusion of a three-year long project to create the 27,222-sq m (293,025-sq ft) centre. And not just another retail centre but a lifestyle- lead development. “It certainly gave me another perspective,” recalls Phillips who stood atop the glass for a PR photoshoot and lived to tell about it – he’s still part of the management team at Burford today. “The location was a landmark but the concept we were developing


was also landmark. Nick Leslau (Burford’s then chief executive) wanted to take the customer experience in a whole new direction. O2 was to be a lifestyle-led destination with 10 restaurant and bar café units along with a (then) Warner Bros multiplex and an Esporta health & fitness centre and what would also be London’s largest Sainsbury’s store. It was at the vanguard of a new generation of lifestyle driven schemes that could trade in urban locations.” The rise of leisure and lifestyle as an integral part of an enhanced


offer was fully recognised by Shopping Centre magazine in its headlined feature “Leisure Needs Retail Needs Leisure” in 2001. And, to a certain extent that continues to be the nature of the relationship today. By 1991 when Shopping Centre launched, food courts had long


been factored into the destination designscape. However the addition of other leisure was only truly coming to the fore with cinemas, bowling alleys, art galleries, performance areas, and sports/gym facilities getting a look-in as the concept of leisure as a part of the retail mix truly took hold. It evolved and even resulted in leisure-focused operations such as X-Leisure’s lifestyle holdings introducing ski slopes, air parks, climbing walls and indoor sky diving in its Xscape and SNOzone centres. Now leisure and lifestyle seems all-pervasive – the recent opening of Westfield Stratford City includes not only a now ubiquitous food


ate in the summer in 1999 Duncan Phillips found himself standing not just in, but on top of the O2 Centre on Finchley Road in London NW3. And not just standing up on the roof but


offer but a 17- screen Vue (the largest in Europe), 14-lane All Star Lanes bowling alley and a 65,000-sq ft Aspers casino (both the largest in the country for each brand). The casino, due to open in December 2011, will be Aspers’ fourth site in the UK. The leisure element in retailing has been championed by a number


June 2006


July 2006


August 2006


October 2006


Glasgow’s St Enoch Centre. a £100m revamp at


underway for


Plans were


Capital & Counties snapped up London’s Covent Garden Market and surrounding properties for £421m.


Liberty International’s


the Liberty shopping centre to Cosgrave Property Group for £281m.


Hammerson sold


co-founder and deputy chairman David Ross took a 50 per cent stake in Plymouth’s Drake Circus.


www.shopping-centre.co.uk October 2011 SHOPPING CENTRE


Carphone Warehouse


20 YEARS Leading the industry for


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40