Year one Year one gives you an understanding of the tourism industry and begins to introduce
some of the key issues and concepts that are relevant to the tourism industry. Semester A
Semester B
Tourism Data Analysis in Practice Aspects of Tourism
Principles of Tourism Marketing Option
Geography of Travel and Tourism Impacts and Ethics of Tourism
Understanding and Interpreting Financial Data
Option
You will also choose modules from the following list: Managing Hospitality Services, International Business and Culture or a language.
Year two The second year provides further developments of key principles relating to tourism, but
also provides you with the essential HRM skills required in business today. Semester A
Semester B
Managing Human Resources Tourism Industry and Enterprise
Tourist Market: Behaviour and Motivations Option
Aspects of Law for the Tourist Industry Employability and Entrepreneurship Economics of Tourism Option
You will also choose modules from the following list: Socio-Cultural Impacts of Tourism, European Tourism Policy and Development, Market Research Design and Analysis, Tourism Geography Field Research, Global Change and Development or a language.
Year three (Optional) Boost your future employability and career prospects with a study abroad placement
(see page 12) or a work placement opportunity (see page 14), or combine both. Final year Semester A Business Strategy
The final year allows you the opportunity to specialise your studies in an area of tourism that is of interest to you. You will also be required to study core modules in strategy and managing change and will then be able to choose from a range of optional modules.
Semester B
Managing Challenge and Change in Tourism Option
Option Option
You will choose modules from the following list: Research Methods, Corporate Social Responsibility and Sustainable Marketing, Tourism Destination Planning, Visitor Management of Natural and Cultural Sites, Coastal Resort Development, Global Marketing Ethics and Culture, Festivals and Events, Tourism and the Environment, Countryside and Recreation Management, Development, Tourism and the Marginalised World, Dissertation (Tourism), or a language.
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