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Year one Semester A


Managing Hospitality Services Decision Making Tools Public Relations Option


The first year gives you a business underpinning, insights into the industry and public relations, and relevant skills, such as working with media, and managing hospitality services.


Semester B


Working with Media Marketing


Conferences, Festivals and Events Option


You will also choose two options from the following: Advertising Principles, International Business and Culture, or a language.


Year two Semester A


Customer Relationship Management Event Law


Event Practice Financial Information for Managers


The second year builds upon this foundation, and includes legal aspects, entrepreneurship, and the management of people, customers and the media.


Semester B


Employability and Entrepreneurship Managing Human Resources Option Option


You will also be required to select two options from the following: Cross Cultural Management, Media Relations, or a language.


Year three (Optional) Boost your future employability and career prospects with a study abroad placement


(see page 12) or a work placement opportunity (see page 14), or combine both. Final year Semester A


The final year takes a strategic approach, looking particularly at managing risk and uncertainty and managing media and communications.


Semester B


Managing Media and Communication Project


Business Strategy Option


Contingency Planning and Risk Management Option


You will also be required to select options from the following: Experience Economy, Festivals and Tourism, or a language.


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