New products and pricing ignite excitement for the green candle


market’s profitable fourth quarter. Caletha Crawford


boxes, candles are half the price, but if you turn them over, they’re made in China or Vietnam,” says Light, who uses a variety of waxes and butters, including soy and beeswax. “It’s incumbent on us to tell our story.” While the NCA maintains “no candle wax has ever been


shown to be toxic or harmful to human health,” proponents of green practices and ingredients take a dim view on paraffi n, the No. 1 candle wax on the market today. They are adamant in their stance that natural oils and waxes result in a better, safer product. “Soy wax is non-toxic and burns cleaner than paraffi n with


no petro-carbon soot, which can blacken walls, ceilings and furniture; contaminate ventilation duct work in your home;


as well as add toxic carcinogens into the air you breathe,” states Ieva Dexter, director of the Portland, OR-based Munio Candela brand, voicing the commonly held beliefs within the natural community about the advantages of vegetable waxes over paraffi n. Munio also cites soy’s longer burn time as a benefi t. In addition to soy, which is the best selling vegetable wax in


the United States, manufacturers report glowing results with hemp, palm, candelilla and beeswax, which is natural though not vegan. Way Out Wax, which primarily offers soy products, recently introduced hemp seed oil candles in its giftable line that’s higher-end and offers consumers extended candle life.


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