Wholesalers Aroma Naturals 800.462.7662
aromanaturals.com
the store increases the likelihood that customers will interact with the product. “Merchandise candles in a couple of different spots, not just in a candle section,” Barrett suggests. “Give the customers an opportunity to run across them.” And when they do encounter them,
be prepared to extol their virtues, says Dexter of Munio Candela. She counsels shop owners looking to increase sales of her brand to “know the story behind the product and its selection of materials.” Green Daffodil owners Siouxsan
Miller and Anne Simonetti believe consumers are hungry for this type of insider information, which is why they provide their wholesale accounts with their pictures and bios. The pair also run a store by the same name where they post similar info on the local artisans they stock. “Shoppers like the idea of regional goods, supporting the local economy and knowing who’s making the products,” Simonetti says. As a retailer, Carlson is happy to
soak up as much information as she can. She does extensive research on each brand she brings in and educates her employees as well. “That’s one reason my customers come back,” she says. “We know our products.” Barrett credits shop owners
like Carlson for fueling consumer interest. “Retailers have taken it upon themselves to be more educated,” she says. “The end consumer is the least informed so you need a passionate retailer in the middle.”
Caletha Crawford is a veteran journalist, who writes about the retail landscape, consumer behavior and consumer products. Through her role as part-time faculty at Parsons The New School for Design, she equips emerging fashion designers with the tools needed to launch successful businesses. Scented candles are a favorite gift for her to give and receive.
136 Fal l 2011 ■ GREENRetai ler
Green Daffodil 248.765.5824
greendaffodil.com Mixture
913.944.2441
mixtureusa.com
Molly Muriel 503.888.1567
mollymuriel.com
Munio Candela 503.977.0987
muniocandela.com
Sweet Grass Farm 603.766.1651
sweetgrassonline.com
Way Out Wax 888.727.1903
wayoutwax.com
Industry Experts Mintel
312.932.0400
mintel.com
National Candle Association
202.393.2210
candles.org
Retailers Kelsey Carlson Green Nest Culpeper, VA
greennestva.com
Elyce Rembos The Green Goddess Hinsdale & Chicago, IL
thegreengoddess
boutique.com
Additional Resources A Cheerful Giver 856.358.7750
acheerfulgiver.com
Beanstock 519.337.0491
beanstock.ca
Bee Hive Candles 866.411.9900
beehivecandles.com GREENRetailerMag.com
Acadian Candles 952.888.6464
acadiancandles.com
Aglow Eco Living 818.267.5140
aglowecoliving.com
Aquiesse 805.583.4622
aquiesse.com
Archipelago Botanicals 800.399.4994
archipelago-usa.com
Aromachology 416.669.0950
myaromachology.com
Aroma Naturals 800.462.7662
aromanaturals.com
Aromatherapy Interventions 800.659.8770 aromatherapy
Bluecorn Naturals 888.350.4929
beeswaxcandles.com Boujies
boujies.com interventionscandles.com
Badan Aromatherapy 323.251.9448
badanbody.com
Baudelaire 800.327.2324
baudelairesoaps.com
Bridgewater Candle Company 877.843.2743
bridgewatercandles.com Candle
859.559.6156
brownstonecandle.com Caldrea
877.576.8808
caldrea.com
Comfort Candle Co. 830.995.4226
comfortcandleco.com
Connie’s Creations 601.606.8874
conniescreations
online.com
Crabtree & Evelyn 800.272.2873
crabtree-evelyn.com
CT River Candles 860.554.5015
ctrivercandles.com
Dana Elle 207.512.2961
shop.danaelle.com Dani
888.306.7627
danibath.com
Danielle and Company 800.893.5950
danielleandcompany.com
Dayna Decker 714.968.5400
daynadecker.com
Carved Solutions 802.872.0047
carvedsolutions.com
Caswell-Massey 800.326.0500
caswellmassey.com
D. L. & Co. 213.745.9777
dlcompany.com
Big Dipper Wax Works 888.826.7770
bigdipperwaxworks.com
Black and White Co. 800.260.6326
blackandwhiteco.com
Caterpillars Pure Soy Candles
865.548.2875
caterpillarscandles.com
Christy’s Candles Inc. 812.273.2079
christyscountrycandles.com
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