DRIVING REVENUE FOR RADISSON


These additional revenue generation strategies are designed to positively impact your bottom line.


DISTRIBUTION AND CHANNEL MANAGEMENT


• Radisson’s Central Reservation System delivered a mean contribution of 54.2 percent in 2010*


• The Central Reservation System generated a 5 percent higher average daily rate (ADR) than hotel direct bookings in 2010**.


• The Redirected Call Program (RCP) is a fee for service program whereby hotels redirect reservation calls to our reservation center in Omaha, NE for professional upselling and call conversion.


• In 2010, RCP delivered and average daily rate that was 17 percent higher than rates booked directly by full service hotels.


MARKETING


• Annual brand specific plan that differentiates Radisson from the competition, increases awareness and drives occupancy


• Strategic planning and execution of brand level promotions and programs to drive incremental revenue to hotels


• A turn-key suite of hotel level marketing tools to support local marketing efforts


• A robust weekly email program segmented to guest preference to drive revenue


• Continuous significant investment in radisson.com including enhancements to the booking process and improved functionality


• Industry leading mobile platform delivers simplified search and booking process


• Social media leveraged to create awareness, engage customers, foster loyalty and generate revenue


GLOBAL SALES


• Global Sales Offices (GSOs) positioned to effectively reach across the global marketplace and generate both intra-and inter-theater sales. North American GSOs include Canada, East Coast, Midwest and West Coast locations.


•


Strong presence at local and global sales events to generate new account development, groups and meetings business and drive brand exposure.


• Comprehensive segment coverage:


— Business Our focus is to position Radisson to be preferred in as many corporate programs as possible.


— Groups & Meetings Drive enterprise relationships and preferred agreements globally with the significant MICE agencies, providing our hotels with access to these key buyers in the segment.


— Leisure We have established relationships with major wholesaler/tour operator accounts that can have an immediate and positive impact on occupancy, expose your hotel to a broad audience, and to preferred partnering opportunities.


— Airline Carlson has a comprehensive airline strategy that provides hotels with opportunities to capture revenue from this segment in channels such as crew, corporate, group and leisure.


— Government With the American and Canadian federal government as the single largest purchaser of hotel rooms in North America, our mission is to help you solidify a consistent, long-term partnership.


*In accordance with the Franchise Disclosure Document issued March 22, 2011.


**The Radisson Reservation System consists of bookings from the brand website, toll-free reservation line, redirected call program, third party travel sites and affiliates and the Global Distribution System (GDS) in the Americas.


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