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LIFESTYLE JEWELLERY


STAND OUT FROM THE CROWD


Trends in jewellery are just as seasonal as those in fashion. Jane Le Maistre Smith looks at what you can expect to see those in the know wearing this coming season


Sapphire


and diamond cluster ring


economy goes up and down, but the jewellery business is about emotion and love, and love and life events don’t change with interest rates.” After all, the purchase of an engagement ring or any piece of jewellery with precious stones is a very emotional act, because they are often bought to commemorate an important occasion. But how do you choose the stone that’s


THE ROYAL WEDDING proved to be a fabulous time for the jewellery industry. Thanks to the gorgeous young couple and the lovely weather, the feel-good factor was high. After a few years of economic cut backs and tightening belts, the Royal Wedding coincided with a boost in jewellery sales as a whole and a significant rise in the sales of diamond- encrusted sapphires in particular. Romance is a wonderful thing. As Jeffrey Chinn, Owner of Hettich Jewellers in Jersey, says: “The


Tahitian black pearl necklace by Schoeffel


right for you? First and foremost, says Chinn, the stone has to look ‘right’. It doesn’t have to cost the earth either – the right stone will shine out like a beacon. “When looking at coloured stones, trust your eyes,” he says. Recently there has been a steady


increase in the popularity of micro pavé jewellery – a term used to describe very closely set tiny gemstones, often diamonds. More recently the term is used to describe pieces where this technique is used to surround a larger central


stone, and often continues around the band of the


ring itself. There has also been an increase in the popularity of diamond-encrusted watches. The effect of this trend has seen smaller diamonds become very valuable, with larger diamonds now better value for money per carat. In fact, diamonds have soared in value by up to 25 per cent in the last six months. There has also been a big shift away


from gold, the value of which, at 10 times that of silver, reached record highs recently when the stock markets tumbled.


66 businesslife.co October/November 2011


We are now scrapping more gold for cash than we are mining, so unsurprisingly silver and other metals have made a big comeback. But while the raw-material costs of the


base metals and gemstones will affect the manufacture and price of jewellery, there is also a fashion-led drive for different trends within the range of styles available. So what should you expect to see dominating the jewellery stores this season? Here are five main trends you’ll notice straight away.


‘Rock-chick’ motifs, such as snakes and wolves, can be teamed with elegant eveningwear or biker boots and jeans


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