DCD Industry Census 2011: Forecasting Energy Demand


38% Benelux 36% 30% Canada 40% Germany 28%


43% USA


45% Mexico 43% Columbia 59% France Key


% believing energy costs will impact signifi cantly on their operation


Cost of Energy eg 33% Country Highest Lowest Map 1. Energy Cost is top concern for data center operators 27% Argentina


43% Brazil


56% Australia 44% SE Asia


46% Spain


49% Italy


Turkey 23% M East


62% India


44% China


Nordics


56% UK


28% Russia


Energy cost and availability is the #1 worry of data center operators.


The importance of energy to the continued operation and development of data centers is refl ected in the urgency assigned to concerns associated with energy:


» 44% believe that increased energy costs will impact signifi cantly on their data center operations in the next 12 months – this is the highest ranked issue


» 42% believe that the development of more energy effi cient equipment will have signifi cant impact – this is ranked second and this issue is followed by developments in virtualisation (40% - ranked third)


» 29% are concerned about the signifi cant impact of energy availability (or the lack of it). This is ranked 12th but is a far more localised source of concern than energy costs.


Energy is most expensive in Europe and broadly the markets where concern is greatest refl ect actual costs:


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