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DCD Industry Census 2011: Forecasting Energy Demand


THE 2011 CENSUS


ENERGY AND MONITORING SIX PAGE SPECIAL


The Objective


The 2011 Data Center Industry Census was designed to be the largest ever comparative study of data center operators and end- users, in order to:


1. Provide statistically valid snapshots of scope and direction of the global data center industry as of July 2011.


2. Collect information from all sides of the industry (owners, operators, suppliers, vendors) and make that information available back to the industry.


3. Enable comparison between markets to track individual market development.


4. Create opportunity for the industry to come together and help raise money for a worthy global cause — the UNICEF Children’s Emergency fund.


The Set-up


The questions asked were developed after extensive consultation, and referencing 15,000+ questionnaires obtained from DatacenterDynamics events over the last fi ve years.


The online survey was made available in English, French, German, Italian, Russian, Chinese and Spanish.


Separate questions were asked of data center owners and operators and of vendors/suppliers into data center markets.


The survey was conducted over June and July 2011.


The Response


We achieved 5,400 interviews in total, 3,800 from data center owners and operators and 1,600 from suppliers/ vendors.


Interviews came from more than 70 countries with suffi cient numbers for statistical analysis from 22 key markets and groups of markets.


The sample includes a high level of representation of all major types and sizes of private and public organisation, of


different


The Result The Census enables us to:


1. Profi le individual markets and sectors and to compare them against each other.


2. Describe key trends in the evolution of data center markets and the reasons behind those trends.


3. Find out how individuals from different backgrounds and jobs perceive new technologies.


facility


profi les and of different respondent typologies (IT, FM, experienced/less experienced etc...).


4. Provide answers to a myriad of questions on the nature of this rapidly growing industry sector.


Reproduction & Copyright Information: © DatacenterDynamics, London 2011.


Any graphs, charts and text in this document may be reproduced in full with acknowledgement of the source as ‘DatacenterDynamics Global Industry Census 2011’ with a link to our website URL - http://www.datacenterdynamics.com/research. Reproduction for the purposes of print publication is permitted only with the written permission of DatacenterDynamics – call Nick Parfi tt on +44 (0)20 7377 1907.


Legal Disclaimer


The information shown in this document has been derived from sample research. As with any sample survey the fi ndings may not necessarily be representative of the attitudes or behaviours of the entire population from which the sample has been taken. DatacenterDynamics takes no liability for any actions or decisions taken wholly or in part on the basis of the data included herein. Full information on the methodology for data collection & analysis is available online.


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