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advertising feature ■ A shop full of by Nicola Hobbs


magic and wonder


There are few things in life that match the excitement of a kid in a sweet shop. Now one year old, Hedgehog & Bumbles have managed to recreate this magic in a healthy, educational and fun way.


W


hen I arrive at the gift shop for children and pre-teens early on a Friday morning, it is heaving with excited customers. Mums with pushchairs are browsing to fi nd treats


for their little ones, grandparents are enthusiastically looking for special presents, dads are hunting for the latest ‘must-have’ (Yoohoos, anyone?) and children are having great fun at the play tables. “Our customers have been amazingly supportive. It is through their recommendations and encouragement that we’ve been able to expand the shop, stock a wider range of products and launch online,” says Jemma Bellm, owner of Hedgehog & Bumbles.


Over the past year the shop has evolved so much so that it now stocks over 2,000 products for 0 to early teen boys and girls, from high quality, well- known suppliers. It has developed a keen following from happy customers and has even attracted celebrities looking for unique toys and gifts. As well as stocking traditional


children’s gifts such as pick-up sticks, wooden puzzles and rag dolls, Jemma tours trade fairs, introduces new suppliers and uses customer feedback to ensure her shop is full of exciting new products. “We are a proper, old- fashioned village shop with a nod to modernity. It is nostalgic when


parents and grandparents visit us and see that kids today are still enjoying the same things they did as children,” explains Jemma.


The extension of the shop fl oor into the old stock room has provided an even greater choice of gifts. And if customers aren’t sure what is suitable for the children they are buying for, Jemma and her staff are more than happy to help. “Whether you are looking for a small party present for a toddler or a special gift for a pre-teen, all our staff are trained to advise on the most appropriate present,” says Jemma.


Hedgehog & Bumbles is set to launch online in the next couple of months. Online shopping will be perfect for busy parents, who can order their gifts and then ‘grab and go’ with their beautifully wrapped purchases after work. “We want the shop to be a magical place for kids and adults, so we gift wrap everything we sell to make it extra-special,” says Jemma.


Party bags are another new addition to Hedgehog & Bumbles.


From just £3 per bag, parents can provide party-goers with a selection of high quality gifts at a 10% discount, all stunningly packaged in cellophane and ribbon. Calli’s Corner also visit the shop every other Thursday so parents can capture their children’s handprints and fi ngerprints in ceramic artwork and silver jewellery.


Jemma is offering a 10% discount in Hedgehog & Bumbles when you mention her feature in Sussex Living, evidencing her commitment to the local community and her passion to fuel children’s happiness. “People come to our shop because we have so much to offer,” says Jemma. “No matter what you’re budget is, we want people to be able to enjoy buying gifts for children, and for children to fi nd magic in the gifts.” ■


HEDGEHOG & BUMBLES 26 Keymer Road Hassocks, West Sussex BN6 8AN Tel. 01273 844174 www.hedgehogandbumbles.co.uk


SUSSEX LIVING 73October 2011


“We are a proper, old-fashioned village shop with a nod to modernity.”


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